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Search. Search marketing is the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
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Social. Powerful social platforms like Facebook, LinkedIn, and Twitter have created a new space for customers to have discussions about products and services. Savvy businesses are using these platforms to establish dialogs with their customers and to establish trusting relationships.
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Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.
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