You might have wondered why search engine optimizers and search engine marketers love blogs – does blogging really contribute for online business success?
Many Internet marketing experts agree on the following reasons why blogging helps boost online business to its optimum potentials:
- Constant link building – blogs are constantly updated without so much restrictions (as opposed to writing a site content) because it is written in a more personal way. As you add new relevant and valuable content to your blog (blogs are usually integrated to business websites) you can get a chance to generate more links which could help make your backlinks even stronger which in the end can help your business marketing campaign succeed.
- Deep linking – as compared to site linking (top-level linking) blogs build topical links. Readers and other bloggers tailor links that specifically digs the topic you post on your blog (not just by linking to homepage). This essentially brings more weight to your blog (and to the site your blog is integrated to) in the eyes of search engines. You have to remember that search engines work to give more relevant results to users and deep linking plays an important role to it.
- Unlimited keywords – after you initially launched a business websites (populated with your targeted keywords) it is not recommended to rewrite the content again and again whenever you find new good keywords in your market. Website contents are not meant to be rewritten; frequent revisions could create an impression of weak content – both in the eyes of search engines and users. However, with the help of an integrated blog, you can use unlimited keywords as you can write posts as much as you want.
- Fresh content – as you can write posts as much as you want, you can make you blog updated with fresh content and if you are doing this in a regular basis, this gives a significant contribution for your Internet marketing campaign as a whole.
- Viewed as resource – good blogs are viewed as resource by most readers. The more people link to your site as their reference, the better is your backlinks foundation and that is crucial as links and content are important criteria in search engine optimization.