you reading this article on your iPod, Google Nexus, Microsoft Surface or other
portable device? 55 percent of all online retail searches were conducted on a mobile device in 2013. So if your prospective
buyers are searching for you on the road, you don’t want to be left in the
dust. Here are some ways to capture this lucrative audience:
Plaster your web presence
all over the social media
scene by getting heavy leverage out
of Google+, LinkedIn, Facebook, Pinterest and other popular sites. These
destinations can be turned into portals when you post engaging, entertaining
content or irresistible deals on your business’s profile pages and link them
back to your Contact or Purchase pages.
small. Smaller bursts of marketing
content are more likely to work well on the little screens so widespread in the
mobile marketplace. Text messages work great, as long as you make it possible
to opt out of unwanted messages.
Today’s tablets and netbooks can handle bigger slabs of content than
smartphones can, so you’ll want to scale some of your content up to take
advantage of that usability. Tweets are easy to read on just about any device,
and you can seed them with links leading to longer content (or purchasing
options) on your website.
recent years Google and other browsers have placed increasing priority on
geo-targeting of business, helping consumers find their desired products and
services on the fly. That’s why you want to optimize your web presence in terms
of local search marketing, and why you also want to aim
targeted ads and promotion according to zip codes or other geographic markers.
help putting your mobile marketing game plan together? Contact NetEdge Marketing and let us help you get moving!