by: Dana Chen Fischer
As our kids go back to school, they may have to catch up on everything they forgot before they can really move forward with the new semester. By the same token, if your company’s digital marketing has been “sleeping in,” it may be time for some schooling in the following areas:
- Brand identity - Has your online brand become watered down through a few too many new products or unrelated marketing ventures? Do you need to regain the coherent persona you once had? If you’re still a relatively young company, has that persona come together for you yet? You must present a consistent brand across all your media channels.
- Mobile marketing - We say this a lot, but we’ll say it again: Mobile matters. If you haven’t taken steps to develop a mobile-friendly website, you’re probably losing business to others who have. It’s a smartphone world now, and you need to be there!
- SEO - Search engine optimization is a moving target, especially when Google keeps changing its methods for computing your online relevance and competitors scramble to one-up each other online. Do you know how to make multimedia channels such as YouTube work in your favor? Do you have someone monitoring your optimization rates?
- Relevant content - Search engines and prospects both respond to a steady stream of original, relevant content. Do you issue online press releases and feature stories to promote your exciting new events? Do you keep your blog updated with engaging and useful posts?
If your digital marketing fell behind over the summer, make sure it makes the grade by studying up on these important subjects. Or better yet, entrust it to the experts here at NetEdge Marketing. Our skill in all of these areas can help you move your business to the head of the class!