The exponential growth of the number of individuals who are using the social media is a clear indication of its great potential for business. With hundreds of millions of social media users today, it can be said that every ‘niche’ market has a substantial chunk of potential customers. Thus, building a social network presence can be a great help to succeed in your business.No wonder why everywhere you will find businesses building their social media marketing strategies to reach more potential customers and generate higher return on investments (ROI). But there is more than that, social media can also be a great help for websites’ search engine domination. SEO experts usually highlight social media as one of important factors for websites to become more authoritative in the eyes of search engines.
How important is search engine ranking? Very simply, more or less 70% of Internet users worldwide utilize search engines to find products and services that they need – they are a powerful channel to reach more potential costumers. The more visible your website on SERP, the more potential clients it can generate.
If you are running a business website that is aimed for global customers, social media campaign must be part of your ongoing search engine optimization strategy blueprint. The following are some ideas on how you can harness the power of social media in building search engine authority:
Building your social network effectively
Your social network campaign does not end on account creation – you need to nurture what you have planted. You need to build and expand your network of friends or followers. Posting credible content on your social media accounts like facebook and twitter is one effective strategy to gain trust from others. The more relevant and quality content you share the more likable you are to others. In that sense, more people tend to link or join your network. Aside from gaining trust from other users, you can also gain authority in the eyes of search engines. Social network sites are authoritative and often rank on top of SERP.
Social Bookmarking Sites
Social bookmarking is another yet an important strategy that can help your website gain authority in search engines. Share your websites to other people through social bookmarking sites and you will see how your website ranks on SERP when you do an organic search. Clipmarks, delicious, digg, and jumptags are some effective social bookmark tools you can use.
Blogging and the Social Media
Blogs are a great tool that can help websites to rank higher on search engine results page. Every business website must have a blog integrated to it. They tend to rank on top as they are updated more often. Search engines like regular quality content updates – they are always craving for good quality content (it is their job – finding useful content for those who need it). With the help of social media optimization (sharing your blog post via social media) your website will surely dominate the SERP (search engine result page) in your targeted market.
