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The Best Practices for Business Blogging Success

by: Dana Chen Fischer 

There are certain best practices that can help you enhance your online presence and achieve your optimum business potential through blogging; some of these are the following:

  • Incorporate social media – useful content on your blog is worth-sharing, so provide your readers with an easy way to share your content by adding social links such as Facebook, Twitter, Google+ to your blog
  • Use it for promotions – if you run frequent promotions, you can make use of your blog to highlight them.
  • Use it as a tool for building FAQs page – with blogs, you can usually get a lot of queries/questions through the comment section and this can help you expand your frequently asked questions page, which is beneficial for your business as a whole.
  • Provide news updates – ideally, your blog should be regularly updated, particularly with news, latest happenings related to your industry, as expected by your readers.
  • Provide photos – sharing daily photo blog with a short description can be quite interesting to your readers, customers.
  • Initiate contests – you can ignite healthy interaction with your audience by providing daily contest and games for them; they are fun and can keep your readers, customers coming back to your blog.
  • Provide ‘What’s new’ pages – blog section can be a great way for your site to tell your audience what’s new about your products or services; it gives them an easy access for updates.
  • Provide ‘What’s coming? – your customers and potential customers definitely want to know what is up, what is coming; it is something that they look forward to.

Benefits of Business Blogging for Brand Awareness and Reputation Building

by: Dana Chen Fischer 

business blogging for brand awareness and reputation buildingIt is true that a business blog today can provide an avenue for your company to share news and views but more than that, it is an effective medium that can help get your message across. In other words, it can change the way your customers, employees and associates think about your business. When leadership becomes the prime objective of your blog, more and more audiences start to recognize the distinctive value that your company brings for them.

Indeed, your blog can help bring your business to a higher level of reputation and the best part of it is that you are in control to mold and nurture this perception for greater profitability, steady growth and dominant leadership in the competitive landscape.

Undeniable benefits of business blogging

It’s undeniable that blogs are an excellent business tool to share the expertise your company has to offer – perspective on the industry, trends and developments within your niche. But more than that, they are an effective way to connect to more potential customers as they help your business reach wider audiences particularly those who come to your website via search engines. Yes, business blogs can increase your website’s ranking on SERPs through on-page and off-page SEO, content creation, and internal linking.

Your blog can…

  • help establish yourself as an expert in your industry
  • increase your business web presence through search engine results pages domination
  • generate more free traffic for your website
  • provide an effective channel to reach and interact with your customers, and potential customers
  • help your business website become more active and rich in content, which is beneficial SEO-wise
  • create an impression that there are really people working behind your business website that your audience see (and not just another yet an anonymous Internet entity)
  • be an effective channel to promote new products and get feedbacks from your audiences quicker than the other methods.

Blogging for Business: SEO Benefits from Blogs

by: Dana Chen Fischer 

blogging for business - seo benefits from blogs

You might have wondered why search engine optimizers and search engine marketers love blogs – does blogging really contribute for online business success?

Many Internet marketing experts agree on the following reasons why blogging helps boost online business to its optimum potentials

  1. Constant link building – blogs are constantly updated without so much restrictions (as opposed to writing a site content) because it is written in a more personal way. As you add new relevant and valuable content to your blog (blogs are usually integrated to business websites) you can get a chance to generate more links which could help make your backlinks even stronger which in the end can help your business marketing campaign succeed
  2. Deep linking – as compared to site linking (top-level linking) blogs build topical links. Readers and other bloggers tailor links that specifically digs the topic you post on your blog (not just by linking to homepage). This essentially brings more weight to your blog (and to the site your blog is integrated to) in the eyes of search engines. You have to remember that search engines work to give more relevant results to users and deep linking plays an important role to it.
  3. Unlimited keywords – after you initially launched a business websites (populated with your targeted keywords) it is not recommended to rewrite the content again and again whenever you find new good keywords in your market. Website contents are not meant to be rewritten; frequent revisions could create an impression of weak content – both in the eyes of search engines and users. However, with the help of an integrated blog, you can use unlimited keywords as you can write posts as much as you want.
  4. Fresh content – as you can write posts as much as you want, you can make you blog updated with fresh content and if you are doing this in a regular basis, this gives a significant contribution for your Internet marketing campaign as a whole.
  5. Viewed as resource – good blogs are viewed as resource by most readers. The more people link to your site as their reference, the better is your backlinks foundation and that is crucial as links and content are important criteria in search engine optimization.

Building an Online Reputation through Blogging

by: Dana Chen Fischer 

blogging, blogging to build reputation,In today’s market trend wherein new technologies like the Internet are widely used, it is imperative that every business creates an online presence to survive, succeed in the competition.

There are a number of ways to create an online presence for your business but blogging is considered as one of the most powerful tools. This is because of the following major reasons:

  • It creates an organizational voice – blogging provides opportunities for members in your organization to create a collaborative idea or information useful for prospects and visitors,
  • It builds credibility – regular posting of useful information for readers helps build your business credibility through times.
  • It offers a two-way communication with prospects and visitors – blogging provides readers an opportunity to interact with you through comments (through comment form below your posts) so this makes your blog an interactive environment.
Before you commence blogging, it is important that you consider establishing a blogging plan in order to succeed. Below are some useful ideas which can help you build a more systematic way of blogging:
  1. Understand your market – it is imperative that you are able to establish a blueprint before you start blogging. To do that, you have to (1)identify your market as this gives you a sense of direction (2) understand your goal so that you will not lose track and (3) know your purpose so that you can deliver to your prospects and visitors the information that matters.
  2. Blog design and strategies – you have understood your market well and now it is time to streamline your strategies (do you want to be a prime source of information about a certain product?) and then pick a blog design or template that suits best your niche.
  3. Regular posting – it is not really that significant if you post topics per day or once a week or once every two weeks what matters most is that you are able to do it regularly ( according to the schedule you promised to your readers – stick to it). To fulfill that, establishing a schedule and delegating tasks to members according to the schedule and regular monitoring can be a great help.
  4. Promoting and syndicating blog – it is not good enough to just write substantial content; you have to see to it that your posts have readers. Social media campaign and content syndication are a great help for this. So see to it that you are able to build a network on social network sites like Facebook, Twitter, and social bookmarking sites like delicious. Also, when it comes to content syndication, you can use real simple syndication tools like feedburner to share your posts.
  5. Measure ROI - it is also important that you assess the ROI (return on investments) performance of your blog to analyze whether or not you are on the right track. There are a number of useful tools to accomplish this task. Google analytics is one important tool that helps assess the performance of your blog. This will give you important information like conversions, visits, page views, duration of visits, where the visits are coming, etc. 
Above are some important considerations that you need to take into account when building a reputation online. Take time to go over each of the items above before you commence blogging. It helps a lot.

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