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The Digital Marketing Landscape: Putting Your Business in the Picture

by: Dana Chen Fischer 

digital marketing campaignThe digital marketing landscape has taken on an astonishing degree of richness and complexity in recent years; this transit map” developed by Gartner resembles a dynamic big-city subway system more than anything as idyllic as a “landscape.” What trends can we see and project from this picture, and how do they affect your business? Let’s take a quick look.

According to an Adobe white paper posted by the Guardian, content marketing was rated as a top priority by 38 percent of study participants in 2013, up from 21 percent the year before. Mobile optimization was prioritized by the same percentage. But to get the most out of both of these strategies, the posted/distributed content must be relevant, shareable over social media and other media channels, and ideally reusable instead of one-off pieces. Mobile optimization, social media engagement, and targeting/ personalization all rated as the three “most exciting” opportunities among participants’ digital marketing efforts.

Another important trend is what the study refers to as “marketing automation,” which involves creating processes to send the right pre-created marketing data to the right prospects at the right point in the sales conversation. Twice as many 2013 study participants were excited about marketing automation compared to the 2012 numbers. The Adobe paper also notes that an increasing number of businesses are working on “omnichannel” marketing, with more and more brands trying to reach out to the mobile device user. It’s all about convergence, or making all your digital marketing efforts work together in a unified, congruent message. Here at NetEdge Marketing we have a number of programs and features in place to help you do just that. So don’t let your business become a still life – contact the digital marketing experts at NetEdge and let’s put the picture in motion!

CABB (California Association of Business Brokers) Speaking Event

by: Dana Chen Fischer 

Dana's presentation, "Search, Social, & Mobile Marketing for Business Brokers" fits nicely in with the theme of the CABB Annual Productivity Conference, since past participants value the unique opportunity to network, share information with one another, and re-invigorate.

She's invited to talk on Friday March 22nd at the Embassy Suites in Napa California.  It's a true pleasure for Dana to share with the business community and where better than Napa?

Speaker Bio

Dana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant.  In her work as an Internet consultant, Dana's focus is to help small to midsize companies leverage their website to generate sales leads and increase revenues.

Dana frequently speaks to business conferences, companies and organizations such as Silicon Valley SCORE, San Jose State University, Key Point Credit Union, National Association of Women Business Owners (NAWBO), and Construction Finance Management Association (CFMA), California Business Broker Association (CABB) on the key benefits of digital marketing.

NAWBO (National Association for Woman Business Owner) SILICON VALLEY SPEAKING EVENT

by: Dana Chen Fischer 

Search. Social. Mobile - How these Work Together to Create an Extraordinary Online Presence

search, social, and mobile marketing campaignThe Internet reinvents itself year after year. But unlike designer fashions that are here today and gone tomorrow, the elements of digital marketing continue to stack up. Businesses need to continuously invest in the latest technologies and methodologies to stay relevant online. In fact, businesses that stand out use all the digital marketing elements to leverage their synergies. We will discuss three of the main elements in digital marketing:

  • Search. This is still one of the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
  • Social. Powerful social platforms like Facebook, LinkedIn, and Twitter have created a space for customers to have discussions about products and services. Savvy businesses use these platforms to establish dialogs with their customers and to establish trusting relationships.
  • Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.

This seminar will show you how to unlock the full marketing potential of the Internet by establishing a robust digital marketing plan and identifying the things to consider when using search, social and mobile. Case studies will illustrate the potential for great ROI. Attendees will take home actionable tips aimed at improving their online marketing.

SPEAKER BIO

Dana Chen Fischer, Internet Marketing ConsultantDana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant. In her work as an Internet consultant, Dana’s focus is to help small to midsize companies leverage their websites to generate sales leads and increase revenues.

Dana holds a Ph.D. in Engineering and has worked in the information technology and semiconductor industries for over 13 years. Her knowledge of computers, Internet and Web usability issues, project management, and business planning and marketing has been a valuable asset. She has managed large application development engineering teams and multi-million dollar software projects for a Fortune 100 company in Silicon Valley.

Dana frequently speaks to business conferences, companies and organizations such as Silicon Valley SCORE, San Jose State University, Key Point Credit Union, National Association of Women Business Owners (NAWBO), and Construction Finance Management Association (CFMA), California Business Broker Association (CABB) on the key benefits of digital marketing.

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