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Has Social Media Crushed Email Marketing?

by: Dana Chen Fischer 

Social Media versus Email Marketing Nowadays, Social Media is the buzz words and businesses of all sizes try to figure out how to reach and engage with their customers.

While your Facebook page might have a lot of likes, if your fan rarely interact with your page or your post, your updates will have very slim chance to show up on their feeds due to Facebook’s edge ranking algorithm.

Regardless how active somebody is on the social media, people are all pretty good at keeping up with their emails, so email marketing is a much reliable way to deliver your message. Email marketing can help with both your lead generation and customer retention efforts, which is why it’s an effective tactic for businesses of all industries.

There are two important components for any successful email marketing:

  1. An Opt-in email list.
  2. Relevant and interesting information that you are sending.

Many companies try to find shortcut and even buy email list; those email campaigns normally have very low open rate and could also be potentially damaging to your company’s reputation. Your domain could be black listed if a lot of email users label your emails as “spam”.

Here are some tips on how to generate your in-house opt-in email list:

  • Ask for it: ask and you shall receive! During any customer touch points, you can ask the permission to add them into your mailing list. You’d be surprised by how easily people will give theirs up if you just ask for it. Whether in a physical store or on a website, people are accustomed to being asked for their email address, so don’t worry about scaring anybody away.
  • Give some incentive: if you’re having trouble generating a list of email addresses, consider adding some incentive for those who give you their information. Offering promotions, discounts, or valuable information via a whitepaper or webinar in exchange for email addresses will be more successful.
  • Run a contest: similar to providing incentives, you could also run a contest and raffle off a product, service, or just a popular item. All you need to do is to have people submit ballots that include their email address - if your prize is good enough, you’re sure to generate a decent list of contacts.
  • Friend referral:once you do start sending out communications, a great way to grow your database is to get subscribers to ‘Forward to a Friend.’ Put a ‘Forward to a Friend’ link in all of your newsletters and drive subscribers to a page where they can type in their friends’ information and you’ll instantly add to your list of contacts

Email marketing still plays an important role in today’s digital marketing mix, so use it even if it’s not the latest “thing” out there; it’s one of the most effective digital marketing strategies. 

Email Marketing and Social Media Integration: Benefits and Tips

by: Dana Chen Fischer 

email marketing and social media integration

Email marketing has long been proven effective in generating more revenue for an Internet based company. However, this can be further enhanced through the help of social media campaign. Email and social media integration has become more and more popular today and some of the reasons are as follow:

  1. Social media has the capacity to reach larger audience quickly which helps to share email content, increase the number of followers and prospects, and improve brand credibility.
  2. User-engagement is also one of the reasons why the integration of the two can be very useful to online marketing campaign. Social media enables email marketer and subscribers engage or interact in a real time basis.
  3. An email promotion letter with social media integration allows easy sharing, forwarding of information to a wider audience – not just to their email contacts but to people in their rapidly expanding social media networks.
  4. Statistics also have shown significant improvements to Internet marketing revenue – from Internet marketers who’ve integrated social media and email campaign.

Here are some tips to maximize the potential of email-social media integration:

  • Identify the most relevant social networking sites – it is imperative to only select social media that are relevant to your company. It depends on your target audience (e.g LinkedIn and facebook have pretty different targets).
  • Integrate the “share” icon into your news letter templates – in this case, you are going to learn some coding techniques.
  • Newsletter (with the new template) testing – it is ideal to have your new newsletter template tested, initially focused to a small group of recipients before rolling it out to a much bigger audience.
  • Roll out the newly-designed newsletter templates to the rest of your prospects in your database – if the testing is successful, then it is time for its full-swing implementation.
  • Track shared newsletter metrics – your email marketing system should be designed so that you are able to track how the integration with the social network performs, particularly on how many times the ‘share’ icon is clicked.

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