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Has Social Media Crushed Email Marketing?

by: Dana Chen Fischer 

Social Media versus Email Marketing Nowadays, Social Media is the buzz words and businesses of all sizes try to figure out how to reach and engage with their customers.

While your Facebook page might have a lot of likes, if your fan rarely interact with your page or your post, your updates will have very slim chance to show up on their feeds due to Facebook’s edge ranking algorithm.

Regardless how active somebody is on the social media, people are all pretty good at keeping up with their emails, so email marketing is a much reliable way to deliver your message. Email marketing can help with both your lead generation and customer retention efforts, which is why it’s an effective tactic for businesses of all industries.

There are two important components for any successful email marketing:

  1. An Opt-in email list.
  2. Relevant and interesting information that you are sending.

Many companies try to find shortcut and even buy email list; those email campaigns normally have very low open rate and could also be potentially damaging to your company’s reputation. Your domain could be black listed if a lot of email users label your emails as “spam”.

Here are some tips on how to generate your in-house opt-in email list:

  • Ask for it: ask and you shall receive! During any customer touch points, you can ask the permission to add them into your mailing list. You’d be surprised by how easily people will give theirs up if you just ask for it. Whether in a physical store or on a website, people are accustomed to being asked for their email address, so don’t worry about scaring anybody away.
  • Give some incentive: if you’re having trouble generating a list of email addresses, consider adding some incentive for those who give you their information. Offering promotions, discounts, or valuable information via a whitepaper or webinar in exchange for email addresses will be more successful.
  • Run a contest: similar to providing incentives, you could also run a contest and raffle off a product, service, or just a popular item. All you need to do is to have people submit ballots that include their email address - if your prize is good enough, you’re sure to generate a decent list of contacts.
  • Friend referral:once you do start sending out communications, a great way to grow your database is to get subscribers to ‘Forward to a Friend.’ Put a ‘Forward to a Friend’ link in all of your newsletters and drive subscribers to a page where they can type in their friends’ information and you’ll instantly add to your list of contacts

Email marketing still plays an important role in today’s digital marketing mix, so use it even if it’s not the latest “thing” out there; it’s one of the most effective digital marketing strategies. 

Yes, Content Is Still “King”

by: Dana Chen Fischer 

content marketing is kingToday’s Internet is a busier virtual universe than ever. Businesses just like yours are making use of an increasing number of online media options to promote themselves, generate leads and convert visitors into buyers. High-speed connections and hardware allow you to captivate viewers with high-definition video, crystal-clear audio and full-motion graphics -- even over a tiny smartphone screen. With all these multimedia bells and whistles, does old-fashioned content marketing still make a difference? Apparently it does.

A recent survey by MailOnline shows that marketing content played a major role in the advertising and marketing of 70 percent of all U.S. business brands in 2012. For marketing agencies, the number reached 77 percent. 83 percent of those businesses created their own unique branded content for posting on their websites and/or distribution in email campaigns. 69 percent of them also distributed that content via other channels such as social media. And despite the proliferation of video as a popular media format, written articles edged it out as the form of content marketing with the highest ROI.

What’s the secret of content marketing's success? It draws people in. By giving viewers fascinating information and solutions to your target market’s challenges without pushing for a sale, you encourage them to read more, reach out with questions, and give serious thought toward current and future purchases. You also build a loyal following, on that trusts you to provide a wealth of fascinating data on subject matter that they truly care about. Last but certainly not least, regular production of fresh marketing content gets the attention of the major search engines and helps boost those search rankings. If you need help creating and distributing this sort of content, contact digital marketing consultant at NetEdge -- we can take the entire process out of your hands!

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