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Analysis: What Does Google Panda Mean to Your Internet Business

by: Dana Chen Fischer 

google panda updates

Analyzing Google’s recent changes in its search algorithm – its impact to Internet marketing campaign

Photo courtesy: MetaSEO

Have you checked your website’s performance lately? If ever you have noticed a significant drop in its number of visits then your website could be one of those affected by the recent changes in Google’s search ranking algorithm widely known as Google’s Farmer/Panda.

Initially rolled-out in the U.S. in February this year, the ‘newly-improved’ search ranking algorithm is now rolled-out globally (just this April) and created a huge impact even to those websites and companies considered as highly reputable.

Ezine.com hard-hit…

The new Google algorithm pushed ezine to polish its submission policy emphasizing to users to “Submit your high-quality, original articles for more exposure, credibility and traffic back to your website.” If you visit the site, you will notice the new submission guidelines highlighted on its homepage (see image below).

ezine affected by google panda

New York Times admits: NYT-owned About.com affected

The New York Times Company has confirmed, through its CEO Janet Robinson, that NYT-owned About.com “experienced a moderately negative impact on page views from the algorithm changes Google implemented in the quarter.”

The Hubpages concern…

Also affected by the current changes in Google ranking algorithm, Hubpages’s CEO Paul Edmundson has expressed concern through his post stating that “we are concerned that Google is targeting platforms other than its own and stifling competition by reducing viable platform choices simply by diminishing platforms’ ability to rank pages.”

My own analysis…

I have checked the list of sites hard-hit by Google’s changes and most of them are content sites. This reiterates again the importance of quality and valuable contents. Those sites that are considered as content farms (e.g. article directories) should re-evaluate their approach to content management and publishing. Content should be screened intelligently to ensure its quality is line with the Google’s definition of high-quality sites.

How experts see the changes

Experts suggest that the present changes in ranking algorithm should make website owners think of extra precautions to ensure that Internet marketing strategies conform with the Google's standards for search engine optimization including the following:

  1. (Still) The quality of content
  2. Be careful on Ads ( most of the hard-hit websites were populated with ads like Google Ads)
  3. The quality of backlinks ( avoid having low-quality backlinks)
  4. Social media ( Google values social media)

What does Google Panda mean to your Internet business?

If you are an Internet marketer running an online business, this is the time to re-evaluate your marketing campaign strategy most especially in your off-page optimization campaign (e.g. article submission and other back link building and promotion strategies). Be mindful of the Google guidelines because once your site is downgraded, it takes lots of works to bounce back.

Why Keep an Eye on Google Search Algorithm Updates

by: Dana Chen Fischer 

google search algorithm, google algorithm changes, google seo algorithmLooking Back at Some Notable Google Changes in 2010

Google keeps updating its algorithm for search with the prime purpose of delivering the most relevant and accurate results to users. However, if you are a search engine optimizer or a website administrator or a business owner running a website, keeping an eye on these changes is necessary no matter how fast-paced they are – they mean a lot for your business to survive in a very competitive market.

According to some SEO experts, Google made at least 300 changes in its organic search algorithm back in 2009. This suggests that search engine optimizers and Internet marketers who are doing search engine optimization campaign must not give so much focus or get too fixated on particular ranking factors – they can be changed or replaced anytime. Instead, make your SEO campaign process flexible enough to embrace whatever changes you encounter along the way – being always updated can help.

In 2010, Google made another yet significant updates to its search algorithm. And I am sharing below some of these changes – the ones that are the most notable for me:

  • Google Places (October 27) – this is the most recent update (as of this posting) that Google has made for its search algorithm. If you notice a map on SERP as you do an organic search – that is a result of this change.  Formerly known as Google Business Listing, Google Places today boosts businesses most especially those that are geo-targeted, introducing a whole bunch of new features including local search and map listings, real-time updates, custom QR codes and coupons, and even photo shoots for businesses.
  • Google Instant (September 8) – a new search development that gives search results real quick as you type. It gives a number of benefits including (1) faster searches as it can save 2 to 5 seconds per search (2) smarter predictions and these help guide you as you do  research and (3) instant results – it shows relevant searches even if you are still typing on a search box.
  • Google Real-time Search (August 27) – lets you see up-to-the second social media updates, news, articles, and blog posts about hot topics worldwide ( you should not wonder why you see twitter updates on Google search engine results page).
  • Google Caffeine (June 8) - dubbed as “the next-generation architecture for Google’s web search,” this was put in place aimed to give more quick and accurate results.
  • Mayday (May 27) - change in Google search algorithm aimed to display higher quality sites for long tail queries.
Those are some notable updates Google has made in 2010. For sure lots of updating works are underway. So web administrators and business owners, keep yourselves updated – that is for your online investment success.

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