by: Dana Chen Fischer
If your website appears in Google map local search result, you can expect some high quality local leads for your business. If potential clients do a Google search for a business, the first results will most likely be local business in the user's surrounding area. Also known as local business result or Google Map. The benefits of this kind of search are obvious. The only question is, how can a company get itself listed higher in the ranking and be displayed in the map?
Here are a few factors to keep in mind when trying to determine a website's rank in Google:
- Physical location of the business – P.O. boxes are not enough.
- Website domain name – include a Geographic modifier in the URL if possible.
- What people say about the company - reviews (ratings, reviews, power reviews, sentiment analyses, and unstructured reviews), citations, as well as displayed information from citysearch.com, yelp.com, etc.
- Links from a vertically-relevant authority sites (such as the Chamber of Commerce, etc.).
Remembering these ideas can help you design your site so that more local searches turn up your business. This can seriously increase traffic to your site which will in turn lead to more business.
Next time I'll discuss some more about local search marketing - more ways you can strengthen your company's Google map score.