by: Dana Chen Fischer
Ever just wish you could get quick, clear, simple answers to some of the not-so-simple principles and methods of marketing a business? If so, we want to tell you about a fantastic new tool you can access anytime to educate yourself on these principles and methods. It's called Learn with Google, and while it's still in beta as of this writing, it already looks like an exciting and incredibly helpful learning opportunity.
Learn with Google consists of a series of short videos presented in simple, down-to-earth terms to help business owners at all levels of experience or knowledge. You can browse dozens of titles, including such basic yet essential topics as "Why does being online matter?" You can pick up valuable instruction on everything from how to choose keywords to what all those fancy AdWords terms mean. (Not surprisingly, the site includes several video modules on how to make more effective use of AdWords or optimize your presence on Google -- and what business couldn't benefit from that kind of know-how?)
Let's say you were interested in exactly what goes into developing an online marketing plan. Learn with Google's got you covered. Simply click on "Building your online marketing plan" and in less than 4 minutes you'll receive an excellent introduction to the concepts of setting marketing goals, choosing the most promising online channels for reaching your target market, and making your online presence more attractive to prospective customers.
Learn with Google is like having a marketing library at your fingertips, so take advantage of it by clicking your way to enlightenment. And when you discover that fabulous technique, technology or strategy you'd love to implement in your own marketing, contact us and we'll either help you make it happen or suggest something even more effective for your specific needs!