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Mobile Marketing - Catch the So-Lo-Mo Wave!

by: Dana Chen Fischer 

so-lo-mo wave - social media, local search, mobile search marketing

Social Media, Local Search & Mobile Search Collide in the So-Lo-Mo Revolution

The convergence of latest internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices (smart-phones and tablets). These location-based mobile social networking services are revolutionizing mobile marketing by allowing users to:

  • share real-life experiences via geo-tagged user-generated multimedia content
  • exchange recommendations about places
  • identify nearby friends 
  • and set up face to face meetings 

Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are “hanging out”. They do this with their mobile devices. They use an app to ‘check in’, and it sends a message to their friends. It’s a win-win situation – customers get rewards, discounts and offers, while businesses get more word-of mouth advertising. 

Is your business geared to incorporate social local networks into your mobile marketing strategy?

‘Checking in’ with mobile devices

You can use a smart-phone to ‘check in’ wherever you go – whether it’s at the airport, a holiday shopping trip, parks, bars, museums, libraries or a local restaurant; and share your whereabouts with all your friends. With services from Foursquare, Yelp, Facebook Places, Gowalla, Google Places and others, users can get special discounts and offers for their willingness to share information about their whereabouts.Mobile apps let them post messages to Facebook and Twitter whenever they visit a place and want to let their friends know about it.
  • It's a great form of word-of-mouth marketing for local businesses. People have shown they are willing to allow their devices to be tracked in order to take advantage of special offers. 
  • Foursquare has garnered millions of users who want to let people know where they've been, where they're headed and where they are now. 
  • If you’re a business owner, it allows you to reward customers with a coupon or offer when they ‘check-in’ to your business. It provides a measurable way to reward your most loyal customers while attracting new ones. 
So is your business optimised for social mobile marketing? 

Knowing a consumer's location, as well as the time they're at a specific location, can be a useful“predictor” of his or her intent to buy. You can use location-based marketing to:

  • Deliver a coupon, offer or discount to a mobile phone user
  • Display local ads to a person visiting a website from a specific location
  • Deliver detailed product information when someone is standing in front of the product
  • Offer incentives for location-based activities such as visiting a store multiple times
  • Make it easy to find nearby things such as stores, ATMs or even vending machines
  • Provide events and social opportunities based on a physical location
  • Share location-based information with others in a social network

Leverage the next trend in Mobile Marketing

Time and localise your mobile marketing to reach people who are actively sharing their location online. Here are a few tips for getting started:

  • Specify which geographic areas you cover. If you’re a service business that travels e.g. a plumber, you can specify on Foursquare, Facebook Places, Yelp or Google Places which areas you cover. This is also helpful for pizza/food delivery businesses.
  • Optimize your website for mobile. An easy-to–navigate mobile friendly site is a necessity, not just an option anymore.
  • Ensure your own location(s) are “check-in” worthy. Would you check-in to your own location a second time?
  • Allow customers to opt in. Not everyone is going to want to disclose personal information such as their interests and their location, so give them the option.
  • Be transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, assuaging any concerns over privacy issues.
  • Create great deals. Reach out to the deal services such as Group on and Living Social and ask specifically for ways to participate in their instant deals.<
  • Make it easy to opt out. Don't “lock” customers into a program they decide they don't want to be in. Just like any level of customer service, it's all about keeping customers happy, loyal and eager to make purchases.

Smartphone owners want quick access to location-relevant information on-the-go.So-Lo-Mo offers powerful new ways to promote practically any product, service, or venue.Whatever your goal, role, or industry, contact us to help you find new customers, strengthen brand loyalty, and increase profits.

Internet Marketing and Business Analysis

by: Dana Chen Fischer 

Top Company Loses Big Business in Wake of Internet Upstart

Does this headline grab your attention? It should, because if your company is an industry leader, you could quickly lose your place to a small company with a big internet marketing strategy. And if you’re currently earning a tiny percent of the industry, you can often rapidly increase your share with a smart internet competitive analysis and strategy from an experienced San Jose Internet Marketing Consultant.  
Two Common Mistakes

It’s vital to assess if your company is making one of the two most common mistakes in gauging success in e Marketing. Do either of the following statements apply to you?

  1. I have no idea how my company’s internet marketing strategy rates against the rest of the industry, and wasn’t even aware there was a way to evaluate this.
  2. I feel fairly confident that my company’s internet marketing strategy is competitive because our sales have been up. 
If you answered “yes” to either of these statements, read on for an important recommendation from your local San Jose Internet Marketing Consultant.  

The Internet is Reshaping the Competitive Landscape

More than 91% of people use the internet to search for products or services. This new behavior has created a huge opportunity for growth for organizations who know how to use it to their best advantage.    Be certain you know where you company stands against the competition by conducting market research online. NetEdge's Internet Marketing Analysis Services have helped thousands of organizations stay ahead of the competition, and thousands more take over the competition.  

Talk to your Internet Marketing Consultant today about the internet marketing analysis so that you will have solid information you need to develop or maintain a solid place in your market. or call: 408-823-1113

Why Keep an Eye on Google Search Algorithm Updates

by: Dana Chen Fischer 

google search algorithm, google algorithm changes, google seo algorithmLooking Back at Some Notable Google Changes in 2010

Google keeps updating its algorithm for search with the prime purpose of delivering the most relevant and accurate results to users. However, if you are a search engine optimizer or a website administrator or a business owner running a website, keeping an eye on these changes is necessary no matter how fast-paced they are – they mean a lot for your business to survive in a very competitive market.

According to some SEO experts, Google made at least 300 changes in its organic search algorithm back in 2009. This suggests that search engine optimizers and Internet marketers who are doing search engine optimization campaign must not give so much focus or get too fixated on particular ranking factors – they can be changed or replaced anytime. Instead, make your SEO campaign process flexible enough to embrace whatever changes you encounter along the way – being always updated can help.

In 2010, Google made another yet significant updates to its search algorithm. And I am sharing below some of these changes – the ones that are the most notable for me:

  • Google Places (October 27) – this is the most recent update (as of this posting) that Google has made for its search algorithm. If you notice a map on SERP as you do an organic search – that is a result of this change.  Formerly known as Google Business Listing, Google Places today boosts businesses most especially those that are geo-targeted, introducing a whole bunch of new features including local search and map listings, real-time updates, custom QR codes and coupons, and even photo shoots for businesses.
  • Google Instant (September 8) – a new search development that gives search results real quick as you type. It gives a number of benefits including (1) faster searches as it can save 2 to 5 seconds per search (2) smarter predictions and these help guide you as you do  research and (3) instant results – it shows relevant searches even if you are still typing on a search box.
  • Google Real-time Search (August 27) – lets you see up-to-the second social media updates, news, articles, and blog posts about hot topics worldwide ( you should not wonder why you see twitter updates on Google search engine results page).
  • Google Caffeine (June 8) - dubbed as “the next-generation architecture for Google’s web search,” this was put in place aimed to give more quick and accurate results.
  • Mayday (May 27) - change in Google search algorithm aimed to display higher quality sites for long tail queries.
Those are some notable updates Google has made in 2010. For sure lots of updating works are underway. So web administrators and business owners, keep yourselves updated – that is for your online investment success.

Local Search Marketing - How does "Google Map" rank the phone book?

by: Dana Chen Fischer 

local search marketing, rank map,  google mapLast post I mentioned some of the factors Google uses to determine how high in the listing a business will appear when someone searches for a local business. We mentioned some on-site things you can use to make sure you appear towards the top of the list.

Now I'll mention some off-site ways you can influence your company's Google rank - a local search marketing campaign using Google Map.

  • Claim your listing on Google Map – use Google’s local business center to claim the listing.
  • Complete the business listing information – make sure you are listed under the correct category and be consistent with the company name, address, etc.
  • Claim your listing through similar services such as Yahoo and Bing.
  • Upload (and constantly update) information about your business and set up coupons and other promotions.
  • Include photos and videos in your descriptions - Google has begun testing some enhanced features that will display your photo/video thumbnail on the map as well as next to your listing. This will help your company stand out.
  • Submit your company’s information to directories that are associated with local businesses (Info USA, Yahoo Business Directory, DMOZ, etc.) since they are aggregator.

On your site, you can make some additions to your HTML code and content that will also drive up your ranking in Google:

  • On your website make sure your domain/web page URL include locations that you target.
  •  Make sure your web page title tag and description tag include the locations (i.e. cities, areas, etc.) that you target.
  • Make sure your website has dedicated pages that display the company name, address, and maps of the company’s location. Also the map should link to your Google local map (on the local business results) page.
  •  Get links from authority sites; relevant vertical authority sites are the best.
  • Mine your competitors’ links and see if you can establish the same links.

It’s a time consuming, but surely rewarding, process. In addition to other search traffic, Google local maps will drive many qualified local leads to your website. With strong customer reviews and ratings, you should get a much higher conversion rate as well.

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