What's the big deal about mobile marketing? If you've heard conflicting opinions on what it is and what it's good for, that's because many companies are still feeling their ways into this new frontier -- trying to determine whether to use it for push marketing, general branding, lead generation, et cetera. But while many companies hesitate to jump onto the mobile marketing wagon full-time, the simple fact remains that consumption of mobile devices is exploding. It's estimated that one quarter of U.S. consumers will own a tablet by the end of 2012. No matter which marketing purposes it serves best, mobile technology is fast becoming the way we search for products, services and information. And it's just going to get bigger.
Certain marketing channels appear to do especially well in the mobile environment. Email marketing in particular seems to encourage an ever-growing number of opens on mobile devices even as the number PC and webmail opens declined. Mobile phone users are also driving tons of traffic to major social media sites, including more than half of all Twitter usage and a third of all Facebook visits, according to the Mobile Marketing Association. If you want a piece of the social media crowd, mobile marketing is definitely one way to grab it.
As you can see, mobile marketing is still kind of a moving target, but that motion is definitely upward and outward. While the ways you choose to employ it depend on what kind of products or services you sell, the sooner you catch the wave, the bigger a splash your online business can make. We're happy to advise you on what aspects of mobile marketing make the most sense for your company's goal and target audience, so contact Netedge Marketing today and let's talk about it.