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Mobile Marketing Tips: Engaging Online Customers on the Go

by: Dana Chen Fischer 

mobile marketing tipsAre you reading this article on your iPod, Google Nexus, Microsoft Surface or other portable device? 55 percent of all online retail searches were conducted on a mobile device in 2013. So if your prospective buyers are searching for you on the road, you don’t want to be left in the dust. Here are some ways to capture this lucrative audience: 

Get social. Plaster your web presence all over the social media scene by getting heavy leverage out of Google+, LinkedIn, Facebook, Pinterest and other popular sites. These destinations can be turned into portals when you post engaging, entertaining content or irresistible deals on your business’s profile pages and link them back to your Contact or Purchase pages. 

Think small. Smaller bursts of marketing content are more likely to work well on the little screens so widespread in the mobile marketplace. Text messages work great, as long as you make it possible to opt out of unwanted messages. 

Allow for expansion. Today’s tablets and netbooks can handle bigger slabs of content than smartphones can, so you’ll want to scale some of your content up to take advantage of that usability. Tweets are easy to read on just about any device, and you can seed them with links leading to longer content (or purchasing options) on your website. 

Go geo-local. In recent years Google and other browsers have placed increasing priority on geo-targeting of business, helping consumers find their desired products and services on the fly. That’s why you want to optimize your web presence in terms of local search marketing, and why you also want to aim targeted ads and promotion according to zip codes or other geographic markers.

Need help putting your mobile marketing game plan together? Contact NetEdge Marketing and let us help you get moving!

NAWBO (National Association for Woman Business Owner) SILICON VALLEY SPEAKING EVENT

by: Dana Chen Fischer 

Search. Social. Mobile - How these Work Together to Create an Extraordinary Online Presence

search, social, and mobile marketing campaignThe Internet reinvents itself year after year. But unlike designer fashions that are here today and gone tomorrow, the elements of digital marketing continue to stack up. Businesses need to continuously invest in the latest technologies and methodologies to stay relevant online. In fact, businesses that stand out use all the digital marketing elements to leverage their synergies. We will discuss three of the main elements in digital marketing:

  • Search. This is still one of the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
  • Social. Powerful social platforms like Facebook, LinkedIn, and Twitter have created a space for customers to have discussions about products and services. Savvy businesses use these platforms to establish dialogs with their customers and to establish trusting relationships.
  • Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.

This seminar will show you how to unlock the full marketing potential of the Internet by establishing a robust digital marketing plan and identifying the things to consider when using search, social and mobile. Case studies will illustrate the potential for great ROI. Attendees will take home actionable tips aimed at improving their online marketing.


Dana Chen Fischer, Internet Marketing ConsultantDana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant. In her work as an Internet consultant, Dana’s focus is to help small to midsize companies leverage their websites to generate sales leads and increase revenues.

Dana holds a Ph.D. in Engineering and has worked in the information technology and semiconductor industries for over 13 years. Her knowledge of computers, Internet and Web usability issues, project management, and business planning and marketing has been a valuable asset. She has managed large application development engineering teams and multi-million dollar software projects for a Fortune 100 company in Silicon Valley.

Dana frequently speaks to business conferences, companies and organizations such as Silicon Valley SCORE, San Jose State University, Key Point Credit Union, National Association of Women Business Owners (NAWBO), and Construction Finance Management Association (CFMA), California Business Broker Association (CABB) on the key benefits of digital marketing.

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Getting On Board with Mobile Marketing

by: Dana Chen Fischer 

mobile marketing netedgeWhat's the big deal about mobile marketing? If you've heard conflicting opinions on what it is and what it's good for, that's because many companies are still feeling their ways into this new frontier -- trying to determine whether to use it for push marketing, general branding, lead generation, et cetera. But while many companies hesitate to jump onto the mobile marketing wagon full-time, the simple fact remains that consumption of mobile devices is exploding. It's estimated that one quarter of U.S. consumers will own a tablet by the end of 2012. No matter which marketing purposes it serves best, mobile technology is fast becoming the way we search for products, services and information. And it's just going to get bigger.

Certain marketing channels appear to do especially well in the mobile environment. Email marketing in particular seems to encourage an ever-growing number of opens on mobile devices even as the number PC and webmail opens declined. Mobile phone users are also driving tons of traffic to major social media sites, including more than half of all Twitter usage and a third of all Facebook visits, according to the Mobile Marketing Association. If you want a piece of the social media crowd, mobile marketing is definitely one way to grab it.

As you can see, mobile marketing is still kind of a moving target, but that motion is definitely upward and outward. While the ways you choose to employ it depend on what kind of products or services you sell, the sooner you catch the wave, the bigger a splash your online business can make. We're happy to advise you on what aspects of mobile marketing make the most sense for your company's goal and target audience, so contact Netedge Marketing today and let's talk about it.

3 Reasons You Need a Mobile Website

by: Dana Chen Fischer 

Maybe your company has had a website for years, but you're hearing more and more about the need to have a "mobile-friendly" version of the site as well. But what benefits can you expect from having this alternative to your standard site layout? 

mobile website development

  1. You can reach (practically) everyone. Americans have adopted the mobile phone as a way of life -- in fact. it's estimated that 86 percent of us carry one. If we want to look something up these days, we don't go find a computer or dig a laptop out of the car. We whip out the iPhone/Blackberry/whatever and search the Web.
  2. Google likes it. We expect to see Google Mobile become a more popular search platform than Google PC by the end of 2012. This means that Google will likely start giving the nod to companies that they know offer a mobile version of their website. You definitely want to be in that favored group so you can come up tops on Google Mobile search results.
  3. It's easier to use. Visitors who arrive at your website from a mobile phone don't want to have to squint, rotate, zoom or otherwise fiddle around just to make your site viewable and usable -- they'd rather just move on your competitor's site. A mobile website offers a simplified, easy-to-read interface that makes navigation a breeze. By the same token, fat-fingered visitors need access to the relatively large, simple buttons provided by the mobile website layout.

So how do you create a mobile version of your website? That's easy -- let us do it! Netedge Marketing can design and build a mobile website that looks great, is easy to navigate and can be manipulated with normal human fingers. Be where your customers are. Go mobile!

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