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Doing the Digital Marketing Tango: Responsive Websites for Different Devices

by: Dana Chen Fischer 

responsive website developmentNo matter how beautiful and functional your grand “old school” website may be, it’s time to face the fact that it just doesn’t play well with today’s mobile devices. So how do you give your business’s online presence the scalability it needs to overcome this challenge?

The answer lies in mobile websites. Instead of trying to squeeze your full-featured main website down so you can shoehorn it into people's iPhones, you need a second website designed just for those handheld mini-computers. This website provides viewers with the essential look and feel of your company while providing easier reading and navigation to suit these devices' screen space and the way they're designed to be manipulated. For instance, large buttons can take the place of hyperlinks to take full advantage of touchscreen functionality. A typical mobile website emphasizes selected interactivity over depth of information to capture leads and boost sales.

But while it’s important to optimize your web presence for mobile devices, that doesn't mean you can let your permanent website slide. There are still plenty of us who prefer to do our serious research (and ultimately serious shopping) with the aid of a nice big monitor, lightning-fast computer, full-size keyboard and comfy office chair. And there’s no denying that a website designed solely for mobile devices will seem seriously limited when viewed on these machines. You'll need to keep your full-featured main website up to date and make sure it complements the mobile site perfectly. Fortunately, when you have online marketing professionals who build and maintain both types of websites with equal skill, you can ensure that each prospects or customer who finds you will enjoy an ideal online experience -- wherever they may be.

Mobile Marketing Tips: Engaging Online Customers on the Go

by: Dana Chen Fischer 

mobile marketing tipsAre you reading this article on your iPod, Google Nexus, Microsoft Surface or other portable device? 55 percent of all online retail searches were conducted on a mobile device in 2013. So if your prospective buyers are searching for you on the road, you don’t want to be left in the dust. Here are some ways to capture this lucrative audience: 

Get social. Plaster your web presence all over the social media scene by getting heavy leverage out of Google+, LinkedIn, Facebook, Pinterest and other popular sites. These destinations can be turned into portals when you post engaging, entertaining content or irresistible deals on your business’s profile pages and link them back to your Contact or Purchase pages. 

Think small. Smaller bursts of marketing content are more likely to work well on the little screens so widespread in the mobile marketplace. Text messages work great, as long as you make it possible to opt out of unwanted messages. 

Allow for expansion. Today’s tablets and netbooks can handle bigger slabs of content than smartphones can, so you’ll want to scale some of your content up to take advantage of that usability. Tweets are easy to read on just about any device, and you can seed them with links leading to longer content (or purchasing options) on your website. 

Go geo-local. In recent years Google and other browsers have placed increasing priority on geo-targeting of business, helping consumers find their desired products and services on the fly. That’s why you want to optimize your web presence in terms of local search marketing, and why you also want to aim targeted ads and promotion according to zip codes or other geographic markers.

Need help putting your mobile marketing game plan together? Contact NetEdge Marketing and let us help you get moving!

Why You Need a Mobile Website for B2B and B2C Sales

by: Dana Chen Fischer 

mobile website for B2B, B2C business

Sure, a mobile website optimized for handheld devices is a great way to snag prospects on the go. But does it make more sense for B2B companies or for B2C companies? The answer is -- both!

B2B and B2C marketing strategies may be somewhat different, but they agree in some interesting areas. For instance, a 2012 survey by Ascend2 indicated that B2B companies emphasized quantity/quality of leads, while B2C companies were more interested in converting leads and driving traffic to their websites more effectively. But the same study showed that both kinds of companies relied heavily on email marketing, with organic search and PPC marketing coming in not too far behind. All three of these strategies have a major impact on your average smartphone user’s daily online experience. Think about it: When you’re away from your PC, do you check email? Do you run quick web searches for something you need to know or buy? Do the sites you land on include clickable paid ads and listings?

It’s important for B2B companies understand that business owners feel less shackled to their office computers than ever before. Entrepreneurs are running their soon-to-be global empires from the local Starbucks, while an increasing number of facilities experiment with telecommuting and mobile commuting. Business people who travel frequently rely on their mobile devices to feed them up-to-date information on the fly instead of fumbling with their laptops. And take note, you B2C companies: These very same people have lives outside of their work. They shop, they run their kids to and from school, they go out with friends -- and where they go, their mobile device goes.

Whichever crowd you want to attract, mobile marketing experts at NetEdge are ready to help your mobile marketing mobilized via a mobile-friendly website. Your audience awaits, wherever they may be!

3 Reasons You Need a Mobile Website

by: Dana Chen Fischer 

Maybe your company has had a website for years, but you're hearing more and more about the need to have a "mobile-friendly" version of the site as well. But what benefits can you expect from having this alternative to your standard site layout? 

mobile website development

  1. You can reach (practically) everyone. Americans have adopted the mobile phone as a way of life -- in fact. it's estimated that 86 percent of us carry one. If we want to look something up these days, we don't go find a computer or dig a laptop out of the car. We whip out the iPhone/Blackberry/whatever and search the Web.
  2. Google likes it. We expect to see Google Mobile become a more popular search platform than Google PC by the end of 2012. This means that Google will likely start giving the nod to companies that they know offer a mobile version of their website. You definitely want to be in that favored group so you can come up tops on Google Mobile search results.
  3. It's easier to use. Visitors who arrive at your website from a mobile phone don't want to have to squint, rotate, zoom or otherwise fiddle around just to make your site viewable and usable -- they'd rather just move on your competitor's site. A mobile website offers a simplified, easy-to-read interface that makes navigation a breeze. By the same token, fat-fingered visitors need access to the relatively large, simple buttons provided by the mobile website layout.

So how do you create a mobile version of your website? That's easy -- let us do it! Netedge Marketing can design and build a mobile website that looks great, is easy to navigate and can be manipulated with normal human fingers. Be where your customers are. Go mobile!

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