Template Title

Put Your Web Audience Under the Microscope... Enter a whole new world of customer information

by: Dana Chen Fischer 

Web Analytics which started out with data and analysis related to your website traffic details has evolved into a complex and highly intuitive research methodology.

As a business owner, you can access information not only about your website visitors’ but also monitor your blog audiences, track video viewers, measure social media campaigns, and much more.

Follow the trail of your customers

Market research and consumer studies have for long been the beacons for marketers, offering enlightening information on buying patterns, seasonal highs and lows, effectiveness of retail store layout, factors affecting promotions or discount offers, and so on. With the explosion of online users worldwide, several thousand businesses face the challenge of not knowing what their customers really want, how to anticipate their actions and therefore, how to encourage desired actions, i.e. conversions. The related enigma is how to deliver and meet online customer expectations before and much better than the competition can.

Analytics has the ability to put your online audiences under the microscope and study their every move, behavioral patterns and social networking. Early analytics tools and reporting started out with measuring the fundamentals, which still hold weight:

Monitoring and measuring the various sources that bring traffic to your site - landing pages, search engines, paid advertising, banners, email blasts, internal and external links, referral sites, directories, online classifieds, etc.

Site stickiness - studying site statistics and data that reveals which pages keep visitors on a site, for how long and where they leave the site. A high bounce rate and short time spent on a site overall results in lower conversions, quite simply because people are not on a site long enough to respond to the call to action. Which brings us to the next point...

Effectiveness of call to action - this is the crux of Internet marketing success - getting a high conversion rate by ensuring that the objectives and goals of your site are met with users taking the actions you want them to. Whether this is making a purchase, downloading a document (whitepaper, article, guide, reference material, tips, manual, checklist), subscribing to a newsletter or any other conversion goal.

Volume of traffic - knowing the numbers. Even though getting qualified traffic that will ultimately convert is the goal of every Internet marketer, it is also important to study overall traffic volumes and get those numbers up. Lead generation and lead nurturing still rely heavily on greater volume because a busy pipeline creates a better sales funnel and drives more results.

Going beyond the basics of site data

Today it is possible to measure the effectiveness of your blog, track your RSS feeds, view statistics about your online press release hits, monitor your Facebook advertising and profile searches, follow the "tweets" on Twitter, count the clappers on YouTube, build your career forum on LinkedIn, the list is endless. With the ever increasing buzz of social media marketing and sites like Mashable.com, you can get deep into the mind of your customer and step up engagement ratios like never before. There is whole new world of chatterboxes out there and you can leverage word of mouth online to build your brand. The trick is knowing who is talking, where, what they are saying and who is listening! Our analytics Reporting services will give you business intelligence to deliver what your customers want, when they want it.

Website Metrics: The Least You Need to Know

by: Dana Chen Fischer 

Web Analytics Report Dashboard, google analytics, website metricsYou can learn a lot from your website -- especially when it comes to lead generation and nurturing. How did your visitors find you? What pages did they look at? What worked for you, and what didn’t? Paying attention to these metrics, with the help of web analytics tools, can reveal exactly what you need to do to strengthen your company’s attractiveness on the Web. Here are the numbers that we feel matter most:

  1. Number of your return visitors and new visitors from your targeted area. Your “target” might be a vertical, a demographic, or if you’re a local business, a city. Modern geo-targeting techniques even allow Google to return results based on a smartphone’s precise geographic location.
  2. Number of visitors referred by search engines. Which search engines, for starters? Google is still the 800-pound gorilla here, so if you only focus on getting one search engine’s attention, the choice is pretty simple.
  3. Keyword(s) that drew your visitors to your site. While any traffic is good traffic, watch for patterns that can betray weaknesses in your keyword distribution. Say, for instance, that everyone referred to your website searched your company name to get there. Obviously you’re not turning up on keyword searches related to your industry, so it might be time to install more of those industry keywords into your SEO.
  4. Pages visited. Which web pages did your visitors land on first? How long did they stay there? Most importantly, did they spend time on the pages you really wanted them spend time on -- the pages you feel are most important to driving sales and converting prospects into customers?
Keep a close eye on these critical metrics and you’ll find that analyzing your web traffic isn’t so hard after all -- especially if it means more sales!

Copyright © 2007-2018 Netedge Marketing LLC.