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San Jose Web Development - See NetEdge's Difference

by: Dana Chen Fischer 

Earn Big Returns with an Effective Web Site Marketing Plan

What does your web site do for your company? If you answered anything other than, “Increases profit,” the web site is a liability. Grab the lion’s share of online customers looking for your products and services--or your competition will. Learn how by answering The Five Questions.

Five Questions You Need to Ask Before Investing in Web Site Marketing

You wouldn’t pay a contractor to build a new office building for your company until you were certain that the construction would more than pay for itself by meeting your current needs and anticipating future growth. In the same way, an investment in web design and development needs a solid plan before construction begins. 

Ask Yourself:

  1. What do we want the web site to do for our organization? Start your site’s web design and development by analyzing your company’s web site marketing objectives. Do you need to establish your company’s branding and image online? Increase sales? Bring in more leads? Reduce operation costs and improve efficiency? 
  2. Who do we want to attract to the site? Know who your target customer is and exactly what they’re looking for. Then work with your web site development consultant to implement strategies that capture the prospect’s attention and lead them to your site. 
  3. What do we want the visitor to do when they arrive at our web site? Contact you for more information? Get a quote? Make a purchase? The web site development and design should appeal to visitors, build your credibility, overcome any hesitations they may have, and entice them to act immediately. 
  4. How will we know what marketing strategies are successful and what need to be improved? A solid web analytics program gives you detailed information about the success of your internet marketing campaigns--who is visiting, where they've come from, what they’re looking for, how they behave on your site, and much more. Most web developers can implement web analytics technology in a web site, but it’s essential that your web analytics strategy includes an expert who knows how to interpret this information, see how it fits with your web site marketing objectives, and make effective recommendations. 
  5. Technology changes rapidly. How do we keep our site current and relevant? A vital part of an effective web design and development strategy is planning for future growth and changes in technology. Your internet marketing consultant, like other trusted business advisors, should create a web site that anticipates changing technology and easily accommodates it. They should also conduct regular evaluations of your site’s status, and make recommendations to ensure you stay on top of the competition.

Do you have more questions about marketing your business online? NetEdge's expertise and dedication to helping our customers achieve their internet marketing objectives sets us apart. 

Internet Marketing and Business Analysis

by: Dana Chen Fischer 

Top Company Loses Big Business in Wake of Internet Upstart

Does this headline grab your attention? It should, because if your company is an industry leader, you could quickly lose your place to a small company with a big internet marketing strategy. And if you’re currently earning a tiny percent of the industry, you can often rapidly increase your share with a smart internet competitive analysis and strategy from an experienced San Jose Internet Marketing Consultant.  
Two Common Mistakes

It’s vital to assess if your company is making one of the two most common mistakes in gauging success in e Marketing. Do either of the following statements apply to you?

  1. I have no idea how my company’s internet marketing strategy rates against the rest of the industry, and wasn’t even aware there was a way to evaluate this.
  2. I feel fairly confident that my company’s internet marketing strategy is competitive because our sales have been up. 
If you answered “yes” to either of these statements, read on for an important recommendation from your local San Jose Internet Marketing Consultant.  

The Internet is Reshaping the Competitive Landscape

More than 91% of people use the internet to search for products or services. This new behavior has created a huge opportunity for growth for organizations who know how to use it to their best advantage.    Be certain you know where you company stands against the competition by conducting market research online. NetEdge's Internet Marketing Analysis Services have helped thousands of organizations stay ahead of the competition, and thousands more take over the competition.  

Talk to your Internet Marketing Consultant today about the internet marketing analysis so that you will have solid information you need to develop or maintain a solid place in your market. or call: 408-823-1113

Analysis: What Does Google Panda Mean to Your Internet Business

by: Dana Chen Fischer 

google panda updates

Analyzing Google’s recent changes in its search algorithm – its impact to Internet marketing campaign

Photo courtesy: MetaSEO

Have you checked your website’s performance lately? If ever you have noticed a significant drop in its number of visits then your website could be one of those affected by the recent changes in Google’s search ranking algorithm widely known as Google’s Farmer/Panda.

Initially rolled-out in the U.S. in February this year, the ‘newly-improved’ search ranking algorithm is now rolled-out globally (just this April) and created a huge impact even to those websites and companies considered as highly reputable.

Ezine.com hard-hit…

The new Google algorithm pushed ezine to polish its submission policy emphasizing to users to “Submit your high-quality, original articles for more exposure, credibility and traffic back to your website.” If you visit the site, you will notice the new submission guidelines highlighted on its homepage (see image below).

ezine affected by google panda

New York Times admits: NYT-owned About.com affected

The New York Times Company has confirmed, through its CEO Janet Robinson, that NYT-owned About.com “experienced a moderately negative impact on page views from the algorithm changes Google implemented in the quarter.”

The Hubpages concern…

Also affected by the current changes in Google ranking algorithm, Hubpages’s CEO Paul Edmundson has expressed concern through his post stating that “we are concerned that Google is targeting platforms other than its own and stifling competition by reducing viable platform choices simply by diminishing platforms’ ability to rank pages.”

My own analysis…

I have checked the list of sites hard-hit by Google’s changes and most of them are content sites. This reiterates again the importance of quality and valuable contents. Those sites that are considered as content farms (e.g. article directories) should re-evaluate their approach to content management and publishing. Content should be screened intelligently to ensure its quality is line with the Google’s definition of high-quality sites.

How experts see the changes

Experts suggest that the present changes in ranking algorithm should make website owners think of extra precautions to ensure that Internet marketing strategies conform with the Google's standards for search engine optimization including the following:

  1. (Still) The quality of content
  2. Be careful on Ads ( most of the hard-hit websites were populated with ads like Google Ads)
  3. The quality of backlinks ( avoid having low-quality backlinks)
  4. Social media ( Google values social media)

What does Google Panda mean to your Internet business?

If you are an Internet marketer running an online business, this is the time to re-evaluate your marketing campaign strategy most especially in your off-page optimization campaign (e.g. article submission and other back link building and promotion strategies). Be mindful of the Google guidelines because once your site is downgraded, it takes lots of works to bounce back.

Why Keep an Eye on Google Search Algorithm Updates

by: Dana Chen Fischer 

google search algorithm, google algorithm changes, google seo algorithmLooking Back at Some Notable Google Changes in 2010

Google keeps updating its algorithm for search with the prime purpose of delivering the most relevant and accurate results to users. However, if you are a search engine optimizer or a website administrator or a business owner running a website, keeping an eye on these changes is necessary no matter how fast-paced they are – they mean a lot for your business to survive in a very competitive market.

According to some SEO experts, Google made at least 300 changes in its organic search algorithm back in 2009. This suggests that search engine optimizers and Internet marketers who are doing search engine optimization campaign must not give so much focus or get too fixated on particular ranking factors – they can be changed or replaced anytime. Instead, make your SEO campaign process flexible enough to embrace whatever changes you encounter along the way – being always updated can help.

In 2010, Google made another yet significant updates to its search algorithm. And I am sharing below some of these changes – the ones that are the most notable for me:

  • Google Places (October 27) – this is the most recent update (as of this posting) that Google has made for its search algorithm. If you notice a map on SERP as you do an organic search – that is a result of this change.  Formerly known as Google Business Listing, Google Places today boosts businesses most especially those that are geo-targeted, introducing a whole bunch of new features including local search and map listings, real-time updates, custom QR codes and coupons, and even photo shoots for businesses.
  • Google Instant (September 8) – a new search development that gives search results real quick as you type. It gives a number of benefits including (1) faster searches as it can save 2 to 5 seconds per search (2) smarter predictions and these help guide you as you do  research and (3) instant results – it shows relevant searches even if you are still typing on a search box.
  • Google Real-time Search (August 27) – lets you see up-to-the second social media updates, news, articles, and blog posts about hot topics worldwide ( you should not wonder why you see twitter updates on Google search engine results page).
  • Google Caffeine (June 8) - dubbed as “the next-generation architecture for Google’s web search,” this was put in place aimed to give more quick and accurate results.
  • Mayday (May 27) - change in Google search algorithm aimed to display higher quality sites for long tail queries.
Those are some notable updates Google has made in 2010. For sure lots of updating works are underway. So web administrators and business owners, keep yourselves updated – that is for your online investment success.

How to Turn Your Website into a Lead-generation Machine?

by: Dana Chen Fischer 

lead generation machine, online marketing campaign, lead nurturing systemA passive website is a useless website, as least for business purposes. You want your company’s website to generate leads and deliver those leads to you in a measurable, manageable way. So how do you find those prospects and turn them into customers? Here are five basic techniques that any business can (and should) use to make it happen. 


1. Capture that 98%

A typical business website or online marketing campaign is doing well to hit a 2 percent sales conversion rate. What’s our instinctive response to this scenario? Many businesses will try to pad that 2 percent out to 3, 4, 5 percent by employing little tweaks like extra landing pages or a prettier website design -- effectively giving up on the outstanding majority who visited but didn’t buy. Not everyone buys right away, of course, and you can't win 'em all. But shouldn't you implement a plan to capture these leads and boost their interest in your products or services until they are ready to buy?

2. Lead Nurturing System

Once you have leads, you want to nurture them by addressing their needs and answering their questions, including the all-important questions, “Why buy?” and “Why buy from you (and not your competition)?” Everyone has objections to buying. Anticipate them. Once you know what your prospects fear about making that purchase, you can prepare the correct answers to allay those fears. Buyers love information, especially free information. Give them the value of your expertise by sharing tips, offering incentives, and generally being useful without asking anything in return. But most of all, keep them listening to what you have to say.

3. Track it (Web Analytics)

You wouldn’t do your books by “guesstimating.” Don’t do your marketing that way either. If you don’t have hard numbers on how your website is performing as a lead-generating tool, then you’ll have no idea how to optimize it to make it perform better. There are a ton of free web analytic tools out there, among which Google Analytics is probably the best known. Some of these systems provide tons of detailed information about your web traffic, including frequency and length of visits, where they went, how they got there, where they exited from, what web browser they were running...you get the idea.

And yes, sometimes it can seem like an overwhelming mass of data to sift through and interpret. (Our own eFusion system tries to make it simpler by pointing out the most important stuff to users.) But if you want to know how those prospects behave and what they care about, that data is gold.

Once you’ve turned those prospects into customers, hang onto them for dear life. It costs four times as much to acquire a new customer as it does to keep an old one. And just about the worst way to keep your customers is by annoying them with the same old email pitches month after month. You don’t have to make these people buy -- they’re already your buyers! All you have to do is keep them informed. Send useful guides, tips or other genuinely appreciated data instead of strident ads and arm-twisting emails. Use blogs or other social media channels to solicit feedback and interact with your clientele as valued friends, not sales targets.

5. SEO (Search Engine Optimization)  and Social Media: Final Step, Not First Step.

Every company wants to drive more traffic to its website, and that's why so many of them invest so much money into search engine optimization. But if your lead nurturing and customer retention systems aren't already in place to accommodate those new visitors, they won't stick around to become buyers -- and you're right back to your 2 percent conversion rate. Don't put the cart before the horse. Make sure your website is operating as a well-oiled lead capture/generation machine before implementing your SEO and social media campaigns to usher the online community toward.

Website Metrics: The Least You Need to Know

by: Dana Chen Fischer 

Web Analytics Report Dashboard, google analytics, website metricsYou can learn a lot from your website -- especially when it comes to lead generation and nurturing. How did your visitors find you? What pages did they look at? What worked for you, and what didn’t? Paying attention to these metrics, with the help of web analytics tools, can reveal exactly what you need to do to strengthen your company’s attractiveness on the Web. Here are the numbers that we feel matter most:

  1. Number of your return visitors and new visitors from your targeted area. Your “target” might be a vertical, a demographic, or if you’re a local business, a city. Modern geo-targeting techniques even allow Google to return results based on a smartphone’s precise geographic location.
  2. Number of visitors referred by search engines. Which search engines, for starters? Google is still the 800-pound gorilla here, so if you only focus on getting one search engine’s attention, the choice is pretty simple.
  3. Keyword(s) that drew your visitors to your site. While any traffic is good traffic, watch for patterns that can betray weaknesses in your keyword distribution. Say, for instance, that everyone referred to your website searched your company name to get there. Obviously you’re not turning up on keyword searches related to your industry, so it might be time to install more of those industry keywords into your SEO.
  4. Pages visited. Which web pages did your visitors land on first? How long did they stay there? Most importantly, did they spend time on the pages you really wanted them spend time on -- the pages you feel are most important to driving sales and converting prospects into customers?
Keep a close eye on these critical metrics and you’ll find that analyzing your web traffic isn’t so hard after all -- especially if it means more sales!

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