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The Behind the scene SEO trends that business owners need to know

by: Dana Chen Fischer

Major search engines are developing relationships with social media web sites. In the summer of 2009 we saw that both Google and Bing developed closer to ties with both Facebook and Twitter. Bing (MSN/Live) and Yahoo! recently announced a deal that they would combine their search results and that merger would result in an approximate 28% search market share with Google taking the bulk of the remaining 70%. Google and Binghoo! (Yahoo! & Bing) are providing more real time data in their search results. Real time content is coming from streams like social media, press releases and blog posts. As always, a large portion of Page ranking is being determined by popularity, authority and relevance of the backlinks to a piece of content (blog post, web page, etc). These links traditionally were relatively static between two web sites, however now they are now being created much more dynamically from social media posts in Twitter, Facebook, LinkedIn and other sites.

Local Search

Local search has become much more important in recent years as major search engines have made it easier to add local listings and in turn made it easier for users to understand that they have the option of searching locally. Consumers are also searching more often using alternative searches such as maps (via Google Maps). It is important that businesses understand how local search impacts their search results, especially at the macro level when considering how your results appear in different regions such as Canada versus the United States.

Web Presence

We believe that the largest issues that businesses face today are needing to understanding the internal and external factors that make up their web presence, how to monitor these factors and then finding the time to effectively manage their web presence effectively over time. We consider SEO, Social Media, Press Releases and Blogs as web presence optimization.


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