by: Dana Chen Fischer
Major search engines are developing relationships with social media web sites. In the summer of 2009 we saw that both Google and Bing developed closer to ties with both Facebook and Twitter. Bing (MSN/Live) and Yahoo! recently announced a deal that they would combine their search results and that merger would result in an approximate 28% search market share with Google taking the bulk of the remaining 70%. Google and Binghoo! (Yahoo! & Bing) are providing more real time data in their search results. Real time content is coming from streams like social media, press releases and blog posts. As always, a large portion of Page ranking is being determined by popularity, authority and relevance of the backlinks to a piece of content (blog post, web page, etc). These links traditionally were relatively static between two web sites, however now they are now being created much more dynamically from social media posts in Twitter, Facebook, LinkedIn and other sites.