Email marketing has long been proven effective in generating more revenue for an Internet based company. However, this can be further enhanced through the help of social media campaign. Email and social media integration has become more and more popular today and some of the reasons are as follow:
- Social media has the capacity to reach larger audience quickly which helps to share email content, increase the number of followers and prospects, and improve brand credibility.
- User-engagement is also one of the reasons why the integration of the two can be very useful to online marketing campaign. Social media enables email marketer and subscribers engage or interact in a real time basis.
- An email promotion letter with social media integration allows easy sharing, forwarding of information to a wider audience – not just to their email contacts but to people in their rapidly expanding social media networks.
- Statistics also have shown significant improvements to Internet marketing revenue – from Internet marketers who’ve integrated social media and email campaign.
Here are some tips to maximize the potential of email-social media integration:
- Identify the most relevant social networking sites – it is imperative to only select social media that are relevant to your company. It depends on your target audience (e.g LinkedIn and facebook have pretty different targets).
- Integrate the “share” icon into your news letter templates – in this case, you are going to learn some coding techniques.
- Newsletter (with the new template) testing – it is ideal to have your new newsletter template tested, initially focused to a small group of recipients before rolling it out to a much bigger audience.
- Roll out the newly-designed newsletter templates to the rest of your prospects in your database – if the testing is successful, then it is time for its full-swing implementation.
- Track shared newsletter metrics – your email marketing system should be designed so that you are able to track how the integration with the social network performs, particularly on how many times the ‘share’ icon is clicked.