Know what’s hot for 2012, and prepare your business for these online trends
It’s the year for Social Media Marketing. In 2012, businesses will be executing social tactics that are fully integrated into the overall marketing strategy. Every company needs a social media marketing strategy and the right resources to manage it.
Mobile marketing is on the go. The increase in smart-phone use and relaxed download caps on mobile phone plans has seen mobile marketing gain momentum. Tablet devices should now be a mainstream consideration in your digital marketing strategy.
2012 will see a new era of online video content, re-introducing the human element and changing the nature of communication; making it dynamic, interactive and instant. Video will be used more for mainstream online content and advertising.
SEO is going to be complex (if it isn’t enough already!). Competition for Google heats up with Yahoo, Bing, Search.com, and social sites like Twitter, Facebook, and LinkedIn.Getting your business on the first page of search results will become tougher. Mobile search and geo-location will further increase the challenges and surprises for search engine optimizers.
Refresh your online presence for 2013
Tips to Get Your Online Marketing Ready for 2013
It’s time to strengthen your online presence, so that you can take advantage of the emerging Internet marketing trends in the coming year.
Go mobile. Is your website easy and enjoyable to view on a mobile phone? With more and more Iphones, Ipads and Android powered smart-phones in use, mobile marketing will expand beyond mobile messaging. Mobile email, mobile websites and mobile applications are already viable marketing channels. Make your website mobile-friendly now!
Use video. Video is an incredible way to connect with people online. Video will help your website get “super-optimised” for search engines. A page with video has a strong likelihood of being ranked higher than one that’s purely text-based. With high speed internet and lowered cost of video production, the impact of video in marketing is ever-increasing.
Social Media Marketing is maturing. Is your website ready to take advantage of the reach and influence of Google+, Facebook and Twitter? With Facebook Credits and social commerce sites such as Groupon, your customers can actually start their purchase decision cycle via these sites. Get ready to harness the commercial value of the Facebook ‘like’ button, since peer recommendation will be more powerful than the push model.
Is your website optimised for localised searches? Today, every major search engine like Google, Yahoo and Bing is serving up local results to make things easy for online users. Does your business figure in the top ranks of these search listings? Dominating the local space is the stepping stone to big business outside. Make sure your search and social marketing strategies factor in location-based opportunities.
Content still rules. Continue to offer free information to your customers. Paid content will continue to suffer in 2012, and if users can find your information elsewhere for free, then they will go there for it.Your business should go beyond advertising, preaching and pushing products. Be useful to your audienceprovide material that’s useful to them.
Tweak your e-mail marketing strategy. E-mail marketing still remains a proven way to achieve business objectives. Segmentation and targeting will allow you to deliver a tailored and relevant message to potential customers to give the best possible click-through and conversion performance.
Upgrade your website. Edit, reword and improve the look of your website to make sure it’s relevant and up-to-date. Set unique titles and descriptions for each page/post of your website, which is critical for SEO, and also for feeding your site into social media channels. Generate an RSS feed so that visitors can subscribe for updates via a feed reader or email.
Set up analytics. Use Google Analytics or something similar to spell out your marketing goals, integrate it with your online marketing programme to see how you are progressing. Evaluate results from your specific online marketing activities (i.e. shopping cart, PPC ads, social media channels, etc.) so that you can see how well each is doing for you.
Ultimately, success in the field of Internet marketing will depend on your company’s ability to provide the best customer experience.If you can build and nurture a real and meaningful relationship with your customers online, success will be yours.
Search. Social. Mobile - How these Work Together to Create an Extraordinary Online Presence
The Internet reinvents itself year after year. But unlike designer fashions that are here today and gone tomorrow, the elements of digital marketing continue to stack up. Businesses need to continuously invest in the latest technologies and methodologies to stay relevant online. In fact, businesses that stand out use all the digital marketing elements to leverage their synergies. We will discuss three of the main elements in digital marketing:
Search. This is still one of the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
Social. Powerful social platforms like Facebook, LinkedIn, and Twitter have created a space for customers to have discussions about products and services. Savvy businesses use these platforms to establish dialogs with their customers and to establish trusting relationships.
Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.
This seminar will show you how to unlock the full marketing potential of the Internet by establishing a robust digital marketing plan and identifying the things to consider when using search, social and mobile. Case studies will illustrate the potential for great ROI. Attendees will take home actionable tips aimed at improving their online marketing.
SPEAKER BIO Dana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant. In her work as an Internet consultant, Dana’s focus is to help small to midsize companies leverage their websites to generate sales leads and increase revenues.
Dana holds a Ph.D. in Engineering and has worked in the information technology and semiconductor industries for over 13 years. Her knowledge of computers, Internet and Web usability issues, project management, and business planning and marketing has been a valuable asset. She has managed large application development engineering teams and multi-million dollar software projects for a Fortune 100 company in Silicon Valley.
Dana frequently speaks to business conferences, companies and organizations such as Silicon Valley SCORE, San Jose State University, Key Point Credit Union, National Association of Women Business Owners (NAWBO), and Construction Finance Management Association (CFMA), California Business Broker Association (CABB) on the key benefits of digital marketing.
Lead Nurturing - nudge your prospect down the sales funnel
Consider your online business or website comparable to a fruit orchard.
With the right precautions, weed prevention, fertilization, irrigation
and care, you'll have a healthy bounty of fruit, albeit, when the time
is right. To taste the rich flavor of ripe fruit, you've got to pick
it at just the right time, before the birds get it! Then you've got to
handle it with care, nourish it with ambient temperatures and conducive
storage as you watch it ripen. Enjoy the ripe fruit -- a result of your
hard work. But stay on guard and don't lose sight of the next crop!
That was some "food" for thought. But here's the logical explanation of the metaphor used. Your
business process must be geared to convert more inquiries into
qualified leads and qualified leads into sales; i.e. Lead Nurturing. To make your website a fertile ground that will reap the best results, you need a strong foundation of Conversion Discovery. The guiding philosophy of Conversion Discovery is to be aware at all times that a website of any nature must have a persuasive purpose.
To apply this as the blueprint of your website, you must
start by defining your business objectives and matching these to your
target audience. Keep in mind, that your audience is profiled primarily
on their needs broken down into demographics, psychographics and where
they are in the buying cycle (which decides their behaviour on your
site). Your goal then is to ensure that every element of your website
persuades visitors on your site to take the actions that lead to the
delivery of your objectives (conversion). Monitor and measure your
results to ensure that your efforts are driving results to your bottom
line.
Take all the right steps to remove the weeds (unnecessary distractions) and rotting soil (broken links).
Maintain a steady infusion of organic fertilizers (professionally
written, SEO friendly content). Trim, prune and manage the online
landscape to encourage positive reactions and call to action.
Remember that every click on your site is a step towards conversion.
Visitor satisfaction with every click on your site should build
confidence until they reach the final click where they convert into a
customer. That is time for harvesting. It is also the time to watch for
dangers of going bad or turning away. Leads, like fruit, are
perishable!
Conversion Discovery
follows the 40/40/20 Rule – 40% Audience Targeting, 40% Offer and 20%
Creativity. Whether or not you use diverse Internet marketing methods
like pay-per-click advertising, landing pages, viral marketing
campaigns, etc., you can always think of your website as your primary
marketing vehicle. Build it using the 40/40/20 Rule where (a) every
element of the website keeps in mind the majority of users and their
varied profiles; (b) there exist multiple acquisition channels making a
variety of offers and (c) aesthetic design and creativity offers unique
and personalized experiences for site visitors.
Our digital marketing consultant can engage you in an Information Discovery
meeting to identify the details of your 40/40/20 formula and work the
magic for your website! Call and book an appointment today.
Our customers benefit from a leading edge website platform
which have build-in lead nurturing capability. The feature rich, highly
functional design gave them fertile grounds to nurture leads and the
robust reporting showed them who, when, how and where their leads
were.
This is only one simple function of a highly capable online
business solution. You can use this and many more easy to use, yet
highly advanced techniques to draw qualified leads, nurture them into
paying customers and keep them coming back.
Top Company Loses Big Business in Wake of Internet Upstart
Does this headline grab your attention? It should,
because if your company is an industry leader, you could quickly lose
your place to a small company with a big internet marketing
strategy. And if you’re currently earning a tiny percent of the
industry, you can often rapidly increase your share with a smart
internet competitive analysis and strategy from an experienced San Jose
Internet Marketing Consultant.
Two Common Mistakes
It’s vital to assess if your company is making one of
the two most common mistakes in gauging success in e Marketing. Do
either of the following statements apply to you?
I have no idea how my
company’s internet marketing strategy rates against the rest of the
industry, and wasn’t even aware there was a way to evaluate this.
I feel fairly confident that my company’s internet marketing strategy is competitive because our sales have been up.
If you answered “yes” to either of these statements,
read on for an important recommendation from your local San Jose Internet Marketing Consultant.
The Internet is Reshaping the Competitive Landscape
More than 91% of people use the internet to search for
products or services. This new behavior has created a huge opportunity
for growth for organizations who know how to use it to their best
advantage.
Be certain you know where you company stands against
the competition by conducting market research online. NetEdge's Internet
Marketing Analysis Services have helped thousands of organizations stay
ahead of the competition, and thousands more take over the
competition.
Talk to your Internet Marketing Consultant today about the internet marketing analysisso that you will have solid information you need to develop or maintain a solid place in your market.
Know what’s hot for 2011, and prepare your business for these online trends
It’s the year for Social Media Marketing. In 2011, businesses will be executing social techniques that are fully integrated into the overall marketing strategy. Each company needs a social media marketing strategy and the appropriate resources to manage it.
Mobile marketing is on the go. The spike in smart-phone use and other mobile devices suggests that it plays an important role in Internet marketing success. Thus, every business venturing online must explore the potential of Tablet devices for digital marketing strategy.
2011 will see a new era of online video content, re-introducing the human element and modifying the nature of communication; making it dynamic, interactive and instant. Videos and other multimedia will be utilized more for mainstream online content and advertising.
SEO will be more complex. Competition for Google heats up with Yahoo, Bing, Search.com, and other search engines as well as with social sites like Twitter, Facebook, and LinkedIn. Getting your business on the first page of SERP will become tougher. Mobile search and geo-location – like Google places - will further increase the challenges and surprises for search engine optimizers.
Refresh your online presence for 2011
Useful Tips to Get Your Online Marketing Ready for 2011
It is time to strengthen the foundation of your online campaign so that you can take advantage of the emerging Internet marketing trends in the coming year.
Go mobile. Is your website easy and enjoyable to view on a mobile phone? Make your business website compatible to mobile devices – make it mobile friendly. With more and more Iphones, Ipads and Android powered smart-phones in use, mobile marketing will expand far more than mobile messaging. Mobile email, mobile websites and mobile applications have become viable marketing media.
Use video. This tool is an incredible medium to connect with people on the Internet. Video SEO will help your website get “super-optimised” for search engines. A page with video has a strong likelihood of being ranked higher than one that’s purely text-based content. With high speed Internet and lowered cost of video production, the significance of video in online marketing is ever-increasing.
Social Media Marketing is maturing. Is your website prepared to take advantage of the reach and influence of Facebook and Twitter? With Facebook Credits and social commerce sites such as Groupon, your customers can actually start their purchase decision cycle via these sites. Get ready to harness the commercial value of Facebook important features such as the ‘like’ button, since peer recommendation will be more effective than the push model.
Optimize your website for localised searches. At present, every major search engine like Google, Yahoo and Bing is serving up local results to make things simpler for online users. Does your business figure in the top ranks of these search listings? Dominating the local space is the stepping stone to big business outside. Make sure your search and social marketing include strategies for local searches.
Content still rules. Continue to give free and useful information to your customers. Paid content will continue to suffer in 2011, and if users can find your information elsewhere for free, then they will go there for it. Your business should go more than just advertising, preaching and pushing products. Be useful to your audience provide material that’s important to them.
Tweak your e-mail marketing strategy. Marketing via email still remains a proven way to realize business objectives. Segmentation and targeting will allow you to deliver tailored and relevant information to prospective customers to give the best possible click-through and conversion performance.
Upgrade your website. Do some editing, rewording and improve the looks of your website to make sure it is still relevant and up-to-date. Set unique titles and descriptions for each page/post of your website, which is vital for SEO, and also for feeding your site into social media channels. Generate an RSS feed so that readers can subscribe for updates via a feed reader or email.
Set up analytics. Use Google Analytics or something similar to track your website performance or marketing goals, integrate it with your online marketing programme to see how you are progressing. Evaluate results from your specific online marketing activities (i.e. shopping cart, PPC ads, social media channels, etc.) so that you can see how well each is doing for you.
To conclude, success in the field of Internet marketing will depend on your company’s capacity to provide the best customer experience. If you can build and nurture a real and meaningful relationship with your customers online, success will be yours. To learn more, contact your local Consultant.
The Internet reinvents itself year after year. But unlike designer fashions that are here today and gone tomorrow, the elements of digital marketing continue to stack up. Businesses need to continuously invest in the latest technologies and methodologies to stay relevant online. In fact, businesses that stand out use all the digital marketing elements to leverage their synergies. We will discuss three of the main elements in digital marketing:
Dana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant. In her work as an Internet consultant, Dana’s focus is to help small to midsize companies leverage their websites to generate sales leads and increase revenues.
