Search. Social. Mobile - How these Work Together to Create an Extraordinary Online PresenceThe Internet reinvents itself year after year. But unlike designer fashions that are here today and gone tomorrow, the elements of digital marketing continue to stack up. Businesses need to continuously invest in the latest technologies and methodologies to stay relevant online. In fact, businesses that stand out use all the digital marketing elements to leverage their synergies. We will discuss three of the main elements in digital marketing:
- Search. This is still one of the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
- Social. Powerful social platforms like Facebook, LinkedIn, and Twitter have created a space for customers to have discussions about products and services. Savvy businesses use these platforms to establish dialogs with their customers and to establish trusting relationships.
- Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.
Dana Chen Fischer is the president of NetEdge Marketing and is a certified advanced Internet marketing consultant. In her work as an Internet consultant, Dana’s focus is to help small to midsize companies leverage their websites to generate sales leads and increase revenues.
Dana holds a Ph.D. in Engineering and has worked in the information technology and semiconductor industries for over 13 years. Her knowledge of computers, Internet and Web usability issues, project management, and business planning and marketing has been a valuable asset. She has managed large application development engineering teams and multi-million dollar software projects for a Fortune 100 company in Silicon Valley.
Dana frequently speaks to business conferences, companies and organizations such as Silicon Valley SCORE, San Jose State University, Key Point Credit Union, National Association of Women Business Owners (NAWBO), and Construction Finance Management Association (CFMA), California Business Broker Association (CABB) on the key benefits of digital marketing.