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Search, Social and Lead Marketing for Business Blog

This blog is about Social Media marketing for business. And how your company should not ignore it.

Taking LinkedIn to the Next Level

Dana Chen Fischer - Monday, January 20, 2014

linkedin markeitngSocial media has many faces, but the most purely professional face of all belongs to LinkedIn, the self-proclaimed “World’s Largest Professional Network.” Here are some ways you can put this connection-building powerhouse to work for your business:

 

Build your own community. LinkedIn makes it easy to connect to the people you know and ask them to introduce you to the people they know. Its focus as a professional social media platform ensures that these connections are all there primarily to do (or at least talk and think about) business. Your potential base of connections grows exponentially with every new contact you make. and since everyone on  LinkedIn has a professional profile, you can even use it to help you decide who you want to connect with and why.

 

Use it as a soapbox. If your company has a blog, push those posts to your LinkedIn account. Include links back to your business website along with a call to action that encourages readers to learn more or even make a purchase based on the information in the article. This tactic is a powerful means of attracting people who might never normally see or know about your blog and turning them into devoted followers. It's also a tremendous advertising platform.

 

Get interactive. One of LinkedIn’s greatest features is the wide number of groups created by members -- groups based on every possible segment and demographic, from college alumni to clusters of hobbyists. In other words, it’s chock full of easily identifiable target markets for your business. Even better, these groups regularly engage in spirited online conversations on topics relevant to their interests. Join the appropriate groups and get involved! By expounding on your knowledge, dispensing advice and answering questions, you brand yourself as an industry expert and go-to resource.

 

Good luck!

The Next Wave in Social Networking - Google+

Dana Chen Fischer - Sunday, January 15, 2012

google + social networkingToday’s Hottest New Social Network
A Guide to Google+


The official slogan for Google+ is “real-life sharing—rethoughtfor the web”. Google+, is a social network operated by Google Inc, with integration across a number of Google products, including Google Buzz and Google Profiles. Started in June 2011 as a test version, its popularity has grown by leaps and bounds. Google+ notices are posted insideusers’ Gmail inbox, so it’s 100% real-time Gmail deliverability. When you write about a subject on Google+ and your circle friends Google that subject, your comments and links are displayed automatically on page one of Google. No back-linking, no on-site optimization, just free traffic. All these factors make it a social media platform that is likely to stay on the scene and gain increased favour.

 What’s So Special About Google Plus?
  • One key element of Google+ is a focus on targeted sharing within subsets of a social group (or what Google calls ‘Circles’).
  • Also within Google+ is a section specifically for viewing, managing and editing multimedia. Google+ includes an image editor, privacy options and sharing features.
  • Hangouts’ is Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click ‘start a hangout’ and they’re instantly in a video chat-room alone. At the same time, a message goes out to their social circles, letting them know that their friend is ‘hanging out’ and that they are invited to join.

Get ready to integrate Google+into your Internet marketing strategy.


Building your Google+Presence


Businesses are beginning to see the value of Google+ with the new Pages feature.The new Google+ brand Pages look similar to Google+ Profiles, except for the little square icon that indicates that it’s a Page rather than a Profile. Users can add brands to their circles, check out their information, and browse their photos. When users add a brand to their circles, it helps increase that brand’s follower count.

So what are you waiting for? Create a Page for your business and take advantage of Google +:
  • Before you can create a Google+ Page for your business, you need a Google+ Profile. The ‘You+’ link on your Gmail dashboard will direct you to the Profile creation page.
  • Choose a category to begin. Local businesses is good for smaller, less well-known businesses. Product or brand would work for companies and larger known businesses. Company, institution, or organization is mainly for businesses that don’t directly sell something, mostly not-for-profits.
  • Personalize your page with a photo/logo and tagline. You can continue with an introduction, information, and contact information, and finish with a photo strip of five different photos. 
  • It’s time to start engaging with the Google+ community. For your business Page, you can create circles (networks), start posting information and news through your feed. You can also add your Google+Page details to your existing website and share it via other networks.

Leveraging the+ Power of Social Media 


If you have your own website or online business, an efficient social profile Page using  Google+ will let you explore a whole new world of social media marketing, that is not only fun, but easy and profitable.
  • Google+ posts sent to “public” rank fairly well in Google search results. Merging Google properties into Google+ and integrating it with the search engines has a tremendous impact on where your company appears in search engine results pages (SERPs).
  • You can manage circles—distribute clients into specific categories and share different posts, news or deals with different circles accordingly. This is a great way to connect with fans and share information with clients.
  • “Hangouts” is another great way to engage your customers and colleagues. It’s a high quality video chat that allows you to interact with your fans face to face. This interaction will allow you to get to know them, answer questions as well as get live product/service feedback. Businesses can also use “Hangouts” for video conferencing, to push live events and seminars to customers.
  • Use the Google+ badge to promote your site and your Google+ page. Google+ badge links your website with your Google+ page and lets others knowyou’re here. When a visitor likes your site and clicks the icon they will be taken directly to your Google+ page and will be able to share and follow your posts.
  • Google+ Direct allowspeople to simply enter a ‘+’ before your company name when searching on Google and get directly to your Google+ page.
  • The +1 button on Google+ is an ideal way to have customers spread the word about your business and its presence on Google+.  You can also connect your +1’s from your website to your +1’s on your Google+ page. People tend to trust recommendations from people they already know.
  • “Ripples” is a Google+ tool that allows you to watch your posts and information as they travel across social networks.  You can easily determine who is sharing your content and who is paying attention to it.
  • With “analytics”, you can get information about your page’s followers, visitors, and the general traffic and social activity around your business.
Google+ for business is unique in that it has blurred the lines between personal social networks such as Facebook, and business networks like LinkedIn. Contact Us to help you invigorate you web presence with the social media game changer—Google+.

Mobile Marketing - Catch the So-Lo-Mo Wave!

Dana Chen Fischer - Tuesday, January 03, 2012

so-lo-mo wave - social media, local search, mobile search marketing

Social Media, Local Search & Mobile Search Collide in the So-Lo-Mo Revolution


The convergence of latest internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices (smart-phones and tablets). These location-based mobile social networking services are revolutionizing mobile marketing by allowing users to:
  • share real-life experiences via geo-tagged user-generated multimedia content
  • exchange recommendations about places
  • identify nearby friends 
  • and set up face to face meetings 
Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are “hanging out”. They do this with their mobile devices. They use an app to ‘check in’, and it sends a message to their friends. It’s a win-win situation – customersget rewards, discounts and offers, while businesses get more word-of mouth advertising. 

Is your business geared to incorporate social local networks into your mobile marketing strategy?


‘Checking in’ with mobile devices


You can use a smart-phone to ‘check in’ wherever you go – whetherit’s at the airport, a holiday shopping trip, parks, bars, museums, libraries or a local restaurant; and share your whereabouts with all your friends. With services from Foursquare, Yelp, Facebook Places, Gowalla, Google Places and others, userscan get special discounts and offers for their willingness to share information about their whereabouts.Mobile apps let them post messages to Facebook and Twitter whenever they visit a place and want to let their friends know about it.
  • It's a great form of word-of-mouth marketing for local businesses. People have shown they are willing to allow their devices to be tracked in order to take advantage of special offers. 
  • Foursquare has garnered millions of users who want to let people know where they've been, where they're headed and where they are now. 
  • If you’re a business owner, it allows you to reward customers with a coupon or offer when they ‘check-in’ to your business. It provides a measurable way to reward your most loyal customers while attracting new ones. 
So is your business optimised for social mobile marketing? 

Location-aware mobile technology is transforming social marketing


Knowing a consumer's location, as well as the time they're at a specific location, can be a useful“predictor” of his or her intent to buy. You can use location-based marketing to:
  • Deliver a coupon, offer or discount to a mobile phone user
  • Display local ads to a person visiting a website from a specific location
  • Deliver detailed product information when someone is standing in front of the product
  • Offer incentives for location-based activities such as visiting a store multiple times
  • Make it easy to find nearby things such as stores, ATMs or even vending machines
  • Provide events and social opportunities based on a physical location
  • Share location-based information with others in a social network
Leverage the next trend in Mobile Marketing

Time and localise your mobile marketing to reach people who are actively sharing their location online. Here are a few tips for getting started:
  • Specify which geographic areas you cover. If you’re a service business that travels e.g. a plumber, you can specify on Foursquare, Facebook Places, Yelp or Google Places which areas you cover. This is also helpful for pizza/food delivery businesses.
  • Optimize your website for mobile. An easy-to–navigate mobile friendly site is a necessity, not just an option anymore.
  • Ensure your own location(s) are “check-in” worthy. Would you check-in to your own location a second time?
  • Allow customers to opt in. Not everyone is going to want to disclose personal information such as their interests and their location, so give them the option.
  • Be transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, assuaging any concerns over privacy issues.
  • Create great deals. Reach out to the deal services such as Group on and Living Social and ask specifically for ways to participate in their instant deals.
  • Make it easy to opt out. Don't “lock” customers into a program they decide they don't want to be in. Just like any level of customer service, it's all about keeping customers happy, loyal and eager to make purchases.
Smartphone owners want quick access to location-relevant information on-the-go.So-Lo-Mo offers powerful new ways to promote practically any product, service, or venue.Whatever your goal, role, or industry, contact us to help you find new customers, strengthen brand loyalty, and increase profits.

Content Sharing Via Social Media

Dana Chen Fischer - Friday, November 04, 2011

cotent sharing via social media, getting message viral

How to get your message viral?


Is your business using social media channels like YouTube and SlideShare? Video is great for demonstrations and presentations to your target audience. Screen-casts with voiceovers work particularly well, especially for technical topics or marketing videos. Audio podcasts are ideal for interviewing industry experts or to record interesting discussions that occur as part of conference panels.


Unlock the potential of these powerful tools to build your online presence, and maximise the returns from these social media platforms.

  • Content is the heart of an effective web presence. If your content isn’t right, your prospects simply won’t engage with it in the way you hope. When people link to you, they’re linking to your content. When they share via social networks, they’re sharing your content.

  • Don’t start with a social media campaign. Start with identifying what content will be interesting to your audience. Then consider which platforms and tools are going to give your videos or presentations the best chance to be seen and shared.

  • A smart response strategy with a commitment to engaging viewers and commentators will strengthen those relationships on YouTube. Take the relationship building potential of the social media community to a new level by creating individual video responses to viewers who commented on the originals.

  • Pull lessons from platform-specific data points, such as what people “like” and “dislike”. Initiate discussions about what’s popular and what’s not. Your viewers are voting with a thumbs-up or thumbs-down — try to initiate a dialog about why they vote as they do.

  • Search for people and company profiles in your field and start “following” them. Review their content and provide them with feedback, favourite presentations or videos that you really liked. Comment on them, provide them with a link to your own presentations or videos on the same topic and ask for feedback.

 

Best Practices for Sharing Media Online

  • Quality over Quantity - most companies get into the ‘quantity versus quality’ count of followers or fans. Quality followers will engage with you, give you honest feedback and could even become your brand evangelists.

  • Engage with Customers - customer service and engagement overall is a new and genuine form of un-marketing. Customers, prospects, and influencers are already engaging with others to contribute, learn, and discover. Try using engagement as a fast, free, and powerful way to reach and serve customers.

  • Give to get - successful social media marketing programs involve listening and participation. That participation centers around giving value before expecting anything in return.

  • Make it Portable, Searchable& Shareable - avoid the mindset that your content must be published only on your site and completely controlled by you. Good content should be built to travel, so users should be able to download, embed or share it as they like.

Why Integrate Social Media to Your Sales Process

Dana Chen Fischer - Friday, August 05, 2011

social media sales process integration

An effective way to strengthen your business relationship with your clients

Businesses are increasingly turning to social media to enhance brand visibility, increase sales and strengthen relationships with their customers. By engaging in a rich, ongoing dialogue with customers, companies can better understand their evolving needs, resolve service issues more effectively and gain true brand advocates.


Driving Website Traffic



Savvy companies are successfully using social media to drive sales and build traffic. What matters is how you decide to use all the tools of social media and how they’re integrated to work together. Play off of each other, complement each another, reinforce messages; and at the end of the day, effectively drive traffic and engage users. Cross-promote each account or profile.

  • Look for your audience by searching for groups that are directly related to your product or service.
  • Ask the question, “Have you tried our product yet? We would love to hear your feedback!” This simple call for client testimony can inspire a great conversation.
  • Include a video on your site and publish it to YouTube to spread the knowledge.
  • Plan an integrated campaign that utilizes chat software, direct mail, print ads, radio spots, Twitter, Facebook and LinkedIn ads, mobile initiatives and an interactive Twitter billboard.
  • Post a weekly blog. Once that blog is published, have it set up so that it automatically posts to your Facebook page within a few hours.
  • Craft tweets that are scheduled to go out once a day (at different hours on different days) with a link back to your blog.
  • Also post articles of interest and company updates. Ultimately, everything should keep to the goal of pointing back to your website.
  • The website must have conversion architecture, so visitors can easily be led into the buying cycle.

Consistent contribution across all platforms is an absolute must for social media success!


Building Customer Loyalty


Online tools such as blogs, Facebook, Twitter, YouTube and others can help provide businesses with opportunities to enhance customer relationships in real time.


Here are some of the ways to put social media to work to improve your brand loyalty so customers will want to promote your company in a positive way.

  • Monitor Customer Comments

    Most customers and first-time buyers make purchase decisions based on the online comments they read. Designate a person on your team to track and monitor all social media mentions for your organization / brand.

  • Anticipate Needs

    To be proactive about identifying customer needs, consider promoting a survey via social media. The survey can help with new product development, branding and positioning, and overall reputation monitoring.

  • Address Complaints

    Act quickly when you discover negative comments online, since bad news can spread rapidly. Determine what went wrong; resolve the customer’s problem and then blog about how you took care of it.

  • Engage Customers

    Encourage customers to share feedback directly, via comments on blogs or a Facebook page, or via Twitter. These channels create exciting new opportunities to gain real-world insights into your customers’ attitudes and needs.

  • Encourage Satisfied Customers to Talk

    Encourage satisfied customers to share their experiences on social media sites. If you have brand advocates who love your product or service, you may well be at the top of the list of recommended names.

Social media makes it easier to understand your customers, track their needs and provide the product or service they want. These same applications can help you tell them that you have just what they need!


Google introduces social platform: the Google+ Project

Dana Chen Fischer - Wednesday, July 06, 2011
google plus program, google social Google has recently launched a new technology called Google+ Project aimed at  addressing the growing demand on social media services. Compared to other  social media platforms – often flawed by privacy problem, restriction options –  Google has engineered this platform to fix the issues mentioned.

 Google+ Project has the following features:

 +Circle

 With +Circle, you can create a specific group of people for a particular interest in  your network. For instance, you have 100 people in your network - some of them might have  interest on movies while others like sports and some others love books. +Circle makes it certain that you share particular information to a circle of people who find it interesting.

+Sparks

Another feature of Google+ Project that allows you to strike-up a conversation about anything that interests you and the people in your network. All you need to do is add your interests and you will have something to watch, read, share and discuss to specific people in your network.

+Hangout

The platform features on-screen gathering with multi-person video. Google+ Hangout allows you to stand-by when you are free and spend time face-to-face with the people in your circle. This will bring you and the people in your network even closer together.

+Mobile

Google+ Mobile makes your pocket computer even more personal. The platform is designed so that you are still conveniently connected with the people in your circle even if the only available medium of communication is your phone. + Mobile has two important features: (1) +location – allows you to add your location to every post and (2) +Instant Upload – makes uploading and sharing of photos a lot easier.

+Huddle

This feature allows you to experience group messaging that lets everyone inside the circle know what is happening, right this second.

7 Things Social Media Can Help Your Business Grow

Dana Chen Fischer - Monday, June 06, 2011

social media marketing

  1. Branding - social media marketing can help for brand awareness by sharing your company profile or name in the social network. This can be done through video presentation, designing banners that best represent your business, sharing informative content about the brand you are promoting.

  2. Build own network – social networking sites take a huge chunk of the webspace as more and more people are into it. On twitter, for instance, you can build a network by increasing the number of your followers. You can also do the same on Facebook through fanpage. In this way, you can connect to business individuals with same interests.

  3. Build business relationship – building a good relationship with customers (and potential customers) is also an important strategy that every business should take into consideration, knowing that customers have this natural “buy-by-trust” attitude. With the help of social media, this can be attainable.

  4. Direct contact to potential customers – when you establish your own network in the social media sphere, it will just be easy for you to have a direct contact with your potential customers. This can be done through chat conversation, sending private messages, initiating a group discussion.

  5. Find new customers – with hundreds of millions of people engaging in social media activities, each market segment certainly has a representation. You can generate a list of prospects that will eventually turn into customers when you build a social media presence.

  6. Give product/service updates – with social media, you can easily give product or service updates to your potential customers. Whenever you want to introduce a new product or service or send special offers, you can do it effectively if you have established a customer network in the social sphere. You can easily broadcast the message you want to share to your recipients.

  7. Manage reputation – as a business entity, reputation management plays an important role to maintain a good image in the market - social networks allow you to do that. When your company is an established social media user, you can easily address whatever issues that your customers have with your product or service. This is vital because un-answered concerns or issues can cost your business revenues.

 


Facebook Overtakes Google as most visited site in the US

Dana Chen Fischer - Monday, January 03, 2011

Facebook Overtakes Google as most visited site in the US

What does this trend mean for your business?


I browsed some tech pages earlier today and was surprised by the news saying that Facebook dominated the website space in the US in 2010 – making Google slipped to 2nd spot. This trend provides us an idea on how popular this social networking site has become. Connecting 400 million people around the world, Facebook indeed has become one of the most influential objects on the Internet. 

For business individuals, the news validates the claim that social networks are a great tool for business success. Therefore, if you are an Internet marketer focusing only on search engine optimization campaign, you may need to expand your business horizon through social media and this could help you achieve even better return-on-investments.

You can start your social media marketing through Facebook. And to start it right, learning the anatomy of Facebook page can help. Below are some important components the page (profile badge) must have:
  1. Branding – is simply the art of being knowable, likable. Your Facebook business page must have your company or business name.
  2. Profile Image – aside from company logo, your page must also include your profile image and it must be authentic and looks professional.
  3. Contact – another yet important component is your contact information which includes your business phone and Fax number, email address, and your website where your potential clients can find more details on what your business is offering.
  4. Offer – a simple offer like  "call us today for free website assessment” ignites excitement which can help you build a list of prospects, followers.
When your are done building your Facebook business page, you can do the following to promote your business:
  • build your network, list of fans
  • post links to articles which relate to your business valuable to readers,people in your network
  • send promotional messages or newsletter to people in your network.
In doing that, you are building a social network reputation necessary to convert people in your network into loyal customers.

Another Social Network Task to Focus On: Improving Content Share-Ability

Dana Chen Fischer - Monday, December 13, 2010
social network, content syndication, content sharing, social media marketingIf you are running a website for business one important strategy to improve its visibility – both in the eyes of search engines and your niche market – is to integrate a blog into it.

One reason why a blog can help is that it can be easily syndicated to social networks (e.g. facebook, twitter, etc.) and can reach more targeted market. Sharing blog content via social network involves a number of techniques for share-ability – making your content more shareable, likable to a wider audience in your niche. But they can be categorized into: [1] Structure and Formatting and [2] Content.


Structure and Formatting:


  1. Easy to consume/Universally Accessible – the page structure must be designed so that it is becomes accessible to different platforms – desktop, laptop, or mobile phone devices. The more it is accessible to various media the better is the chance of reaching a greater number of targets.
  2. The use of English language – it is considered a universal language perhaps not because majority speaks English but because it is understood by many – more than any other languages. 
  3. Single vs. multi-page – the use of multi-pages is particularly useful when organizing content and they perform well. However, it is recommended to have an option of printable version or single page because it performs even better.
  4. Minimal Advertising – studies suggest that website visitors are annoyed by too many ads on pages – and they walk away. SEO and social network enthusiasts suggest keeping ads minimal. Pop-up ads are not recommended.

Content:

  • Topically Relevant – when it comes to content, it must be relevant to your niche. If you have an e-commerce site selling medical products then write blog posts related to it. Aside from it is an added criteria for search engine domination, it is a great help also in the social network arena.
  • Timely - keep an eye on the latest buzz in your niche and develop a good content out of it.

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