Search, Social and Lead Marketing for Business Blog

Maybe your company has had a website for years, but you're hearing more and more about the need to have a "mobile-friendly" version of the site as well. But what benefits can you expect from having this alternative to your standard site layout?

1. You can reach (practically) everyone. Americans have adopted the mobile phone as a way of life -- in fact. it's estimated that 86 percent of us carry one. If we want to look something up these days, we don't go find a computer or dig a laptop out of the car. We whip out the iPhone/Blackberry/whatever and search the Web.
2. Google likes it. We expect to see Google Mobile become a more popular search platform than Google PC by the end of 2012. This means that Google will likely start giving the nod to companies that they know offer a mobile version of their website. You definitely want to be in that favored group so you can come up tops on Google Mobile search results.
3. It's easier to use. Visitors who arrive at your website from a mobile phone don't want to have to squint, rotate, zoom or otherwise fiddle around just to make your site viewable and usable -- they'd rather just move on your competitor's site. A mobile website offers a simplified, easy-to-read interface that makes navigation a breeze. By the same token, fat-fingered visitors need access to the relatively large, simple buttons provided by the mobile website layout.

So how do you create a mobile version of your website? That's easy -- let us do it! Netedge Marketing can design and build a mobile website that looks great, is easy to navigate and can be manipulated with normal human fingers. Be where your customers are. Go mobile!

Get Acquainted with the New Facebook Timeline

Well, it's finally happened. Whether you had already switched over or not, as of March 30, 2012 every business with a Facebook site has automatically received a face-lift in the form the Facebook's new "Timeline" design. Not everyone is thrilled about all the changes, but there are actually several exciting new features you can take advantage of once you've learned how the new design works. Let's take a look at some of them.

The first thing you'll probably notice is the absence of the default landing tab that once graced the top of your site page. But don't panic, because you can still create custom tabs that allow for like-gating and direct traffic toward various point both inside and outside Facebook. The great thing about this change is the addition of a huge, attention-grabbing cover image where the default landing tab used to sit. You can use this image to entice customers with pictures of your products or services. While the rules dictate that you'll have to take out ads for full-blown promotions, you can add custom thumbnails to push special deals and encourage sales.

You'll find other bells and whistles in the new design. The Like button now displays when you've already liked something while also letting you add it to Interest Lists. You can also add business milestones, pin a given post up on your Wall's top position for up to week, reposition your shared photos to any point on a page and much more.

If you're have more trouble than you'd anticipated getting the hang of the Facebook Timeline layout, don't worry -- we're here to help. Contact us and our digital marketing consultant will go over the features together so you can see what these changes mean for your business's Facebook presence.