The Importance of SMS Marketing

Developing a relationship with a customer happens before, during, and after a sales transaction. Strong and lasting customer relationships often require developing a meaningful dialog between the business and the customer. SMS Marketing is a powerful way to establish and maintain a customer dialog.
SMS Marketing is especially attractive since its reach is huge and response rate are high:
  • There are more cell phones in the United States than there are people 16 years or older
  • Every cell phone has SMS text messaging capability
  • More and more people are using mobile devices to search for products and services
  • Response rates top other forms of communication
The type of dialog that can be established is also unique since it is virtually real-time since SMS notifications appear directly on the home screen of the customer’s phone.

SMS Marketing Explained

SMS stands for Short Message Service and is often referred to as texting, or text messaging. It is a service that allows short text messages to be sent from one cell phone to another or from the web to a cell phone. SMS marketing works in much the same way as email marketing. For a user to receive SMS messages from a business, the user must provide the business a cell phone number and must opt-in to the SMS service. Depending on the business objective, various types of messages can be sent including:
  • Sales alerts
  • Special Offers
  • Promotions
  • Redemption Codes
  • Shipment Notifications
  • Appointment Reminders
  • Ready-for-pickup Notices
  • Payment Reminders
  • Transaction Verification
Users can opt-out at any time by simply replying with “STOP”.

Choosing a SMS Marketing Provider

The key value that a SMS Marketing provider delivers is in crafting marketing and notification messages as part of comprehensive customer retention and advertising campaign. Since there is a wealth of powerful systems for automating SMS messaging each of which comes with a variety of features at multiple price points, a qualified provider will be able to recommend a system that meets your needs at the lowest cost.

NetEdge Marketing provides comprehensive Digital Marketing consulting that couples SMS Marketing with other complementary services.