The Importance of SMS MarketingDeveloping a relationship with a customer happens before, during, and after a sales transaction. Strong and lasting customer relationships often require developing a meaningful dialog between the business and the customer. SMS Marketing is a powerful way to establish and maintain a customer dialog.
SMS Marketing is especially attractive since its reach is huge and response rate are high:
- There are more cell phones in the United States than there are people 16 years or older
- Every cell phone has SMS text messaging capability
- More and more people are using mobile devices to search for products and services
- Response rates top other forms of communication
SMS Marketing ExplainedSMS stands for Short Message Service and is often referred to as texting, or text messaging. It is a service that allows short text messages to be sent from one cell phone to another or from the web to a cell phone. SMS marketing works in much the same way as email marketing. For a user to receive SMS messages from a business, the user must provide the business a cell phone number and must opt-in to the SMS service. Depending on the business objective, various types of messages can be sent including:
- Sales alerts
- Special Offers
- Redemption Codes
- Shipment Notifications
- Appointment Reminders
- Ready-for-pickup Notices
- Payment Reminders
- Transaction Verification
Choosing a SMS Marketing ProviderThe key value that a SMS Marketing provider delivers is in crafting marketing and notification messages as part of comprehensive customer retention and advertising campaign. Since there is a wealth of powerful systems for automating SMS messaging each of which comes with a variety of features at multiple price points, a qualified provider will be able to recommend a system that meets your needs at the lowest cost.
NetEdge Marketing provides comprehensive Digital Marketing consulting that couples SMS Marketing with other complementary services.