Search marketing is the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.
Powerful social platforms like Facebook, LinkedIn, and Twitter have created a new space for customers to have discussions about products and services.
Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.