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Search marketing is the most cost effective means for B2B businesses to create brand awareness and generate sales leads. Studies show that 91% of buyers go to suppliers’ websites before calling.

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Powerful social platforms like Facebook, LinkedIn, and Twitter have created a new space for customers to have discussions about products and services.

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Mobile. With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed customers into the world.